Senior Marketing Analyst, Monotype
Office located in Woburn, MA
Typeface design company
Open for applications
Typeface design company
1001+ employees
Open for applications
Office located in Woburn, MA
1001+ employees
Company mission
To deliver the design assets, technologies, and expertise required for brands to build authentic, memorable experiences at every possible touchpoint.
Role
Who you are
- 6+ years of hands-on experience across B2B, B2C, and B2B2C marketing environments
- Expert knowledge of Marketo and Salesforce platforms
- SQL skills for working with datasets in cloud data warehouses (e.g., Snowflake)
- Background with data analysis and reporting tools (e.g., Tableau, Looker)
- Experience with A/B testing and building experiment plans
- Demonstrated experience with digital marketing channels, including paid media, SEO, SEM, social media, and email marketing
- In-depth knowledge of CRM data structures and lead tracking, including lead-to-opportunity workflows
- Experience with marketing automation platforms and customer segmentation tools
- Understanding of APIs, data migrations, and cloud services
- Ability to configure foundational requirements in marketing platforms
- Self-starter with strong problem-solving skills and ability to manage multiple priorities in a fast-paced environment
- Proven ability to interpret data, identify trends, and provide actionable insights and recommendations
- Strong communication skills to effectively present data-driven insights to both technical and non-technical stakeholders
- Commitment to embracing and leveraging AI tools in data analysis, following proper protocols
What the job involves
- We are looking for a Marketing Analyst to uncover unique insights that inform and empower data-driven decision-making across various B2B, B2C, and B2B2C marketing initiatives
- This role will work directly with the Global Analytics Lead and be responsible for in-depth analysis of marketing data in order to benchmark, optimize, and present findings to stakeholders
- You will work closely with marketing leaders and members of the global data, sales, and finance teams to ensure that data is accurate, accessible and effectively used for reporting and strategic planning
- Collaborate with GTM teams (Marketing, Sales, CX) & Revenue Operations to provide the technological and operational expertise necessary to ensure marketing efforts have clear, measurable ROI
- Help define critical events and analyze user lifecycles, determining marketings impact on the overall business objectives
- Review historical data and trends to forecast outcomes that inform marketing strategies
- Work on data initiatives to better understand our audience, content, and product offerings across all platforms and digital marketing channels
- Help define and create essential KPIs to track against goals to determine where engagement rates, conversion rates, and sales can improve
- Perform cross channel analysis, including paid media, paid search, social, email, events, and webinars to assess performance and identify areas for improvement and optimization
- Provide data-driven recommendations to optimize marketing spend and campaign performance
- Aide stakeholders with analysis for presentations to communicate marketing outcomes from a strategic and tactical standpoint
- Identify common trends, emerging patterns, and new opportunities within marketing datasets for expansion and retention
- Enhance existing reporting, suggest the creation of new reporting, and field reporting requests as a translator of the required data sources
- Monitor datasets for anomaly identification and be able to work across teams and platforms for quick resolutions
- Regularly perform complex analysis for members of the organization. Present interpretation of findings and provide relevant conclusions
- Partner with Finance to develop and maintain ROI models that accurately attribute marketing spend to revenue generation, ensuring alignment between marketing investments and business outcomes
- Develop and maintain models that track spending against performance, forecasting the financial impact of campaigns and identifying opportunities to optimize cost per acquisition across channels
- Establish marketing contribution margin analysis, quantifying the direct revenue impact of marketing investments and calculating actual customer acquisition costs inclusive of marketing touchpoints
- Help design, analyze, and interpret A/B tests for lifecycle marketing initiatives
- Support data governance and standardization efforts
Our take
Monotype is a giant in the typeface industry, with well over 100 years in the business. It owns the rights to over 10,000 fonts, including A-list players like Helvetica and Times New Roman. Whilst typeface creation might not seem to be the booming industry it once was, Monotype is carving out some interesting new development opportunities in the hopes of further growth.
As more major organizations go digital, and go global, they need to carry their house image across a growing number of diverse markets (and languages) and render the fonts in high definition. Monotype has been developing a strong reputation for designing multi-lingual brand identities - for example, for the city of Dubai - but also works with Google to bring hundreds of historically unrendered fonts online.
In this way, Monotype is smartly transitioning from a designer/developer of contemporary fonts to a facilitator helping brands to expand globally and into the digital space. With offerings in place to provide this service to fast-growing industries like gaming and online streaming, Monotype is hitching its wagon to hugely lucrative markets.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Company benefits
- Extensive development and training offerings
- Highly engaged Events Committee to keep work enjoyable
- Competitive Medical, Dental, and Vision Coverage to meet all your healthcare needs
- Flexible work arrangements and unlimited vacation and sick time
- Generous 401k match to save for your future, and so much more!
Company HQ
Woburn, MA
Leadership
Ninan Chacko
(CEO)Has held a range of senior leadership positions, including Senior Vice President at Sabre Holdings, CCO of Worldspan, CEO of PR Newswire, and CEO of Travel Leaders Group. Serves on the board at Leaders' Quest and TripFactory.
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