Director of Customer Marketing, inriver
More information about location
Product information management (PIM) solutions
Open for applications
Product information management (PIM) solutions
201-500 employees
Open for applications
More information about location
201-500 employees
Company mission
To build a more sustainable future by helping customers exceed expectations at every stage of the product journey.
Role
Who you are
- The ideal candidate has a proven track record in developing and executing successful customer marketing programs
- 7+ years of experience in customer marketing, customer success, or account-based marketing, with a proven ability to drive customer engagement and revenue growth
- Experience in developing and managing customer marketing programs that drive platform adoption and support enterprise-wide engagement
- Strong experience working with cross-functional teams, particularly sales, customer success, and account management, to align marketing efforts with customer needs and business goals
- Data-driven mindset with the ability to track, analyze, and report on key performance metrics (e.g., NPS, customer adoption, upsell/cross-sell revenue)
- Proven track record in building and executing programs that support upsell and cross-sell initiatives
- Excellent communication and storytelling skills, with the ability to create compelling customer-facing content and campaigns
- Ability to work autonomously and manage multiple programs in a fast-paced, results-oriented environment
- Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred
What the job involves
- We are seeking a highly motivated and hands-on Director of Customer Marketing to lead customer-facing marketing programs aimed at driving platform adoption, enhancing customer satisfaction, and increasing upsell and cross-sell opportunities
- In this individual contributor role, you will work closely with the sales, account management, partner, and customer success teams to build and execute programs that foster customer engagement and loyalty
- While titled as a Director, this role requires someone who is ready to dive into the details, lead initiatives personally, and directly contribute to program execution
- Customer Program Development: Design and implement marketing programs to drive platform adoption, improve customer engagement, and support enterprise-wide adoption of inriver’s solutions
- Collaboration: Partner with the sales, account management, customer success, and partner teams to align customer marketing strategies with account expansion goals, ensuring a cohesive approach across all touchpoints
- Customer Experience: Lead efforts to enhance customer experience and satisfaction through marketing initiatives that drive customer NPS, reduce churn, and support overall customer success
- Upsell & Cross-sell: Develop and execute campaigns aimed at identifying and nurturing upsell and cross-sell opportunities within the existing customer base
- Customer Education & Engagement: Create and manage customer education programs, including webinars, workshops, case studies, and success stories, to help customers maximize their use of the inriver platform
- Customer Advocacy: Foster customer advocacy by building customer communities, encouraging reviews, and securing customer testimonials and case studies for marketing purposes
- Measurement & Reporting: Track the success of customer marketing programs through key metrics such as NPS, platform adoption rates, and revenue from upsell/cross-sell activities. Regularly report on performance and adjust strategies to optimize results
- Hands-On Execution: While this is a Director-level role, it is an individual contributor position. You will be expected to manage and execute customer marketing programs directly
Our take
Inriver, a prominent player in the field of product information management (PIM) software, offers solutions that allow enterprises to optimise their product journey across diverse touchpoints.
With its PIM platform, inriver aids businesses in managing the entire product lifecycle, from sourcing and creation to distribution and recycling. The company's unique proposition lies in its integration of digital shelf analytics and flexible ecosystem connectivity, ensuring scalability and adaptability to growing demands on product data. Inriver's approach to PIM, supporting both B2B and B2C enterprises, underscores its commitment to turning product information into a strategic asset, resonating with over 1,600 global brands.
Inriver has launched its next-generation syndication platform, which offers advanced API connectivity for seamless distribution to marketplaces, channels, and endpoints. This addresses the intricate challenge of content mapping, enhancing efficiency and accuracy for customers seeking to place their products on the digital shelf. This move is indicative of inriver's proactive stance in meeting the evolving needs of modern commerce.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Nov 2020
$32m
LATE VC
Aug 2017
$11m
LATE VC
Total funding: $55.4m
Company values
- Innovate
- Be Curious
- Have Fun
- Work Smart
- Take Responsibility
Company HQ
Gamla staden, Malmö, Skåne County
Articles
Leadership
Johan Boström
(Co-Founder)Served as the company's CPO from 2004-2023. Previous Owner of Via Anna/Serendipity Innovations. Also worked as a Sales Director and ECM Specialist at UDK.
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