Senior Customer Marketing Manager, Bynder
Office located in Seaport, Boston
Digital asset management platform
Open for applications
Digital asset management platform
501-1000 employees
Open for applications
Office located in Seaport, Boston
501-1000 employees
Company mission
Bynder's mission is to inspire brands to thrive through exceptional content experiences.
Role
Who you are
- The ideal candidate is a cross-functional all-star, establishing alignment with leadership in key adjacent functions such Customer Success, Strategic Account Management, and Product Marketing
- 5-7 years experience in marketing at a fast-paced B2B SaaS or tech company
- Deep industry knowledge of cutting edge demand generation methods, specifically with a growth-oriented mindset and experience marketing to an existing customer base in some capacity
- Natural leader and independent thinker with a proactive mentality - unafraid to bring new ideas to the table and present an executive summary of a project to your stakeholders
- Proven experience working cross-functionally with Customer Success, Sales, and RevOps teams
- Strong written and verbal communication skills
- Experience partnering with Sales reps that understands and supports sales drivers; MQL to SQL, pipeline growth and management, regional events, and outbound plays
- A demonstrable track record of achieving growth through your marketing programs, campaigns & activities
What the job involves
- Bynder is seeking a collaborative and strategic Senior Customer Marketing Manager to own and drive programs that support the always-increasing Customer Revenue goals around expansion and churn prevention
- Bynder is trusted by the world’s most iconic brands, and there is a special opportunity to grow with these customers as Bynder continues to launch AI-powered, industry-leading business solutions and generate rave reviews from customers and analysts in the market
- This role will be focused on developing and executing marketing strategies to create and close expansion pipeline within the customer base
- Reporting to the Director of Revenue Marketing, you will also manage the Customer Marketing team, collectively owning key functions within Customer Marketing including the annual Bynder Connect user conference series, the Customer Spotlight Awards, the Customer Champion Program, and the Customer Communications Strategy
- Develop a strategy informed by the expansion playbook, product roadmap, and Bynder thought leadership stories in the market
- Manage and lead the Customer Marketing team, reporting to the Director of Revenue Marketing
- Plan and execute measurable expansion campaigns
- Analyze and inspect the expansion funnel and trends in the customer base to ensure the programs being run have highest are focused on the right segments and have highest chance of success
- Collaborate with Customer Success, Product Marketing, Leadership, and other key stakeholder groups to uncover customer desired business outcomes and craft messaging that highlights how Bynder’s business solutions can drive them
- Develop customer-centric content (customer stories, use cases, demo’s, etc.) that is showcased front and center in any campaign designed to generate expansion pipeline
- Work hand in hand with the Customer Lifecycle Manager and RevOps to establish a robust Customer demand gen funnel, from Lead through to Opportunity and Closed:Won
- Sharing results and recommendations for scaling successful programs
Our take
With an increased demand for content that is agreeable, personalised, and brand consistent, the digital asset management industry is growing fast, and Bynder is keen to cement its place as a key player.
As a scalable SaaS solution which is recognized for its innate user experience, Bynder is aimed at brand-forward companies seeking a user friendly digital asset management (DAM) solution that they can utilise quickly. These companies increasingly deem DAM as necessary for a customised customer experience, and to free up time for wider strategic business initiatives, and so this presents a great growth opportunity for Bynder.
The company has built on its foundation of an innate user interface, as well as strong portal and swift deployment capacity, by expanding its partner ecosystem and integration capabilities. Serving over a million users across thousands of organizations, including the likes of Spotify, Puma, and Icelandair, the appeal of Bynder's solution is clear. In 2022, it was announced the company would be purchased by private equity firm THL, a move which will enable it to accelerate growth and "help even more brands deliver exceptional content experiences."
Freddie
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (1 round)
Aug 2016
$22.2m
SERIES A
Total funding: $22.2m
Company benefits
- Hybrid, remote & flexible options
- Bynder clubhouses - a safe space to create and maintain a strong sense of togetherness, foster innovation, and enjoy focus time when things get hectic at home
- Comprehensive health plans
- Unlimited holidays
- Generous parental and family leave
- Travel allowance
- Pension/401(k)
- Leadership academy
- StrengthsFinder assessment
- Access to LinkedIn Learning
- Mentorship program, as well as summer & winter school workshops
- Feedback culture, role scorecards and OKRs
Company HQ
Leidseplein, Amsterdam, Netherlands
Leadership
Chris Hall
(Chairman of the Board)Previously founded Label A and co-owned i-Concept. Left his role as CEO of Bynder to become Chairman in July 2020.
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