Lifecycle Marketer Co-op, Relay

• You are a new graduate or currently pursuing an undergraduate degree in Marketing, Communications, Business, or a related field
• You have an eagerness to learn more about lifecycle marketing including email best practices, customer journeys, engagement tools such as Iterable, as well as segmentation and audience-building
• You have strong attention to detail, especially when working with data and QA-ing campaigns
• You have clear and proactive written and verbal communication skills
• You have a basic understanding of lifecycle marketing principles (segmentation, personalization, CTAs)
• You have strong organizational skills and ability to manage multiple tasks at once in a fast-paced environment
• You have demonstrated the ability to rapidly adapt to new tools and processes
• You are naturally curious, you love to understand the “why” behind a problem or question and you aren’t afraid to dig deep into problem-solving

Desirable

• As a Lifecycle Marketing Co-op, you will report to the Senior Lifecycle Marketing Manager and support the delivery of communications across all stages of the customer lifecycle
• You’ll assist with the execution of campaigns across several owned channels, including push notifications, SMS, in-app messaging, and email
• This is a highly collaborative role that works cross-functionally with teams such as Product Marketing, Product, Content Marketing, Design, Data Analytics, Compliance, and Customer Support to create a seamless end-user experience
• We’re looking for a motivated self-starter who is eager to learn and passionate about supporting the success of small businesses
• We're looking for this candidate to join us on an 8-month term (May-December)
• Assist in building, QA-ing, and launching lifecycle campaigns in Iterable
• Set up audience segmentation and dynamic content using business logic in Iterable
• Update and maintain campaign documentation and a visual lifecycle journey mapping in Figma
• Support the team in reporting on campaign performance metrics (open rates, CTR, conversions, etc.)
• Support in managing and executing our lifecycle email campaign calendar and ensure all requested comms are properly scheduled and launched
• Streamline and improve processes such as template setup, loading copy/creative, updating tracking parameters, etc
• Conduct competitor research and industry trend analysis to inform lifecycle improvements

• Stage 1: A 30-minute Google Meets video call with the Hiring Manager
• Stage 2: A take-home lifecycle-specific assignment
• Stage 3: A 30-minute Google Meets video call with members of the Marketing team