Growth Marketing, Juniper
Workflow tool for behavioural health providers
Be an early applicant
Workflow tool for behavioural health providers
21-100 employees
Be an early applicant
21-100 employees
Company mission
To make behavioral health more available and accessible.
Role
Who you are
- B2B Marketing Experience: Bring proven experience in B2B marketing, with a focus on targeting SMBs and enterprise clients in healthcare, and a track record of success in demand generation and event marketing strategies
- Project Management and Communication: Demonstrate excellent project management, communication, and storytelling skills to effectively drive campaigns and align stakeholders
- Outbound Expertise: Possess familiarity with outbound motions and tools like HubSpot, Google Analytics, and LinkedIn Ads to execute high-impact marketing strategies
- Entrepreneurial Mindset: Exhibit a scrappy, entrepreneurial approach to building and scaling marketing efforts, excelling in resource-constrained environments
- Collaboration Skills: Thrive in cross-functional environments, working closely with sales and other teams to deliver cohesive and impactful marketing initiatives
- Any offer of employment is contingent on providing proof of Covid-19 vaccination prior to your start date, subject to approved medical and/or religious exemptions, in accordance with applicable law
What the job involves
- Juniper is seeking its first Growth Marketing hire to establish and execute marketing strategies that drive awareness, generate demand, and position our brand as a thought leader in the healthcare industry
- This role will focus on targeting SMB practice owners, enterprise healthcare leaders, and key opinion leaders in healthcare, leveraging events, content, and multi-channel campaigns to fill the sales funnel and create lasting brand recognition
- As the first marketing hire, you’ll work cross-functionally with members of the go-to-market, CX, and insurance operations teams and have the unique opportunity to help build our growth marketing function from the ground up
- Demand Generation: Design and execute growth strategies that ensure a steady flow of outbound and inbound leads to our sales team through multi-channel campaigns, including email, paid ads, social media, and partnerships, while optimizing lead funnels to align with sales goals
- Conference and Event Strategy: Lead our presence at key healthcare conferences, sponsored events, and panels by creating strategies that generate buzz, maximize lead generation, and deliver immense value to decision-makers through exclusive, impactful events
- Content Creation and Awareness: Produce high-quality promotional and educational content, such as blog posts, newsletters, social media content, and sales enablement materials, to build brand awareness and establish us as a thought leader, collaborating closely with sales for maximum impact
- Data-Driven Optimization: Track campaign performance metrics like CAC, LTV, and ROAS, and use data-driven insights to continuously refine and improve marketing strategies for optimal results
- Growth Marketing Expertise: Execute growth campaigns across multiple channels, including LinkedIn Ads, email, and outbound motions, to drive measurable results and ensure consistent lead generation
- Event Marketing: Plan and manage impactful strategies for conferences, sponsorships, and panels to generate buzz, engage decision-makers, and maximize brand exposure
- Scrappy Execution: Independently drive campaigns with a hands-on approach, while effectively collaborating with cross-functional teams like the GTM team to deliver results
- Content Creation: Develop engaging content, including blogs, videos, and newsletters, that aligns with the brand voice, builds awareness, and resonates with key decision-makers
- Data-Driven Decision Making: Analyze campaign performance using tools like HubSpot, Google Analytics, and more to iterate and optimize strategies based on data-driven insights
Our take
Mental Health plays a significant role in many people's lives, and the need for accessible help avenues is growing. To cater to this, Behavioural Health Clinics need better operational systems, which is where Juniper comes in.
Juniper's platform offers automated billing for insurance reimbursement, built specifically for therapy clinics. This bolsters clinicians' capacity to cater to a larger patient base, and can help consumers to save money.
It is clear that Juniper is aligned with a broader trend in healthcare, where organizations are moving towards automation and efficiency enhancement. Its efforts have brought on extensive funding led by the likes of YCombinator, with which the company will expand its service offerings.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (2 rounds)
Jun 2022
$10m
SERIES A
May 2021
$3m
SEED
Total funding: $13m
Company values
- Diversity, equity, and inclusion has been a priority since day 1
- Behavioral health is something we live and breathe
- We have to have a sense of humor. Healthcare is so broken, it's depressing if you don't laugh with us
Company HQ
Chelsea, New York, NY
Leadership
Celina Qi
(Co-founder)Previously worked as a Business Analyst for McKinsey & Company and a Computer Science Teaching Fellow at Harvard.
Christophe Rimann
(Co-founder)Prior work includes Consultant at McKinsey & Company, Technical Program Manager at Facebook and CEO of The Baca Group.
Nathan Lee
(Co-founder)Worked as a Consultant at McKinsey & Company and a Business Manager at The Harvard Crimson.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
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Diversity, Equity & Inclusion at Juniper
- Currently, half of our leadership team (COO + CTO) identify as female, and our cap table includes over a dozen women. We still have a ways to go, but we’re committed to sourcing, hiring, and retaining talent from underrepresented folks in tech and outside of tech.
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