Director of Enterprise Demand Generation, GrowthLoop
$180-200k
OTE
Offers Spot bonuses for major milestones and product feature graduations. Plus equity incentives
No-code data activation platform
Be an early applicant
No-code data activation platform
21-100 employees
Be an early applicant
$180-200k
OTE
Offers Spot bonuses for major milestones and product feature graduations. Plus equity incentives
21-100 employees
Company mission
To enable all teams to access customer data in the data warehouse and transform their data warehouses into enterprise growth engines.
Role
Who you are
- This role is the right fit for someone passionate about shaping the future of AI-powered marketing and excited to make an immediate impact in a fast-paced organization at the forefront of a new category
- 10+ years of progressive enterprise demand generation experience, with the majority of your career focused on driving pipeline in B2B SaaS environments
- Strong background leading demand generation within partnership-heavy GTM motions
- Doesn’t shy away from getting hands-on in developing and executing highly targeted enterprise ABM strategies, from conception to implementation
- A sharp writer with the ability to craft engaging copy (email, paid ads, landing pages, etc.) and brings a deep understanding of how compelling content and messaging drives action through the buyer’s journey
- Demonstrated curiosity and early adoption of AI capabilities and tools, with a focus on driving innovation and improving marketing outcomes
- Analytical mindset, skilled in tracking, measuring, and optimizing camping performance with clear ROI insights
- Experience collaborating with event and field teams to drive pipeline growth and accelerate lead conversion
- Excellent martech expertise with deep proficiency in modern technology stacks (we use Salesforce, HubSpot, and Cognism), and a strong understanding of marketing operations to build and drive multi-channel campaigns at scale
- Excellent communication and facilitation skills, both at the executive level and with peers and cross-functional teams
- Self-starter who can think quickly and creatively in a fast-paced environment; comfortable with ambiguity and rapid change
What the job involves
- We are looking for a visionary and hands-on Director of Demand Generation to join our GTM team and play a critical leadership role in bringing GrowthLoop’s new category to life in 2025
- Building on our momentum with industry-leading customers like Google, Priceline, and Indeed, you’ll be on the front lines of the Agentic AI movement for marketing teams
- You’ll use your expertise to drive innovative demand gen programs that not only inspire our customers and accelerate our growth, but also positions GrowthLoop as a thought leader in this transformative space
- This role requires both strategic vision and tactical execution to deliver meaningful results at every level —from crafting full-funnel demand generation plans to executing personalized 1:1 ABM experiences that resonate with enterprise audiences
- Collaborate with sales leadership and bring a sense of urgency to meet all pipeline targets and bookings goals
- Design and execute a multi-channel demand generation strategy that helps us sell with and through our cloud partners
- Build and run ABM programs that drive marketing engagement in named enterprise accounts, and deliver highly personalized, scalable experiences that foster authentic connections with our target prospects
- Work alongside our event and partner marketers to meet all pipeline targets
- Measure and analyze performance constantly, flexing a data-driven approach to developing and adapting content and campaigns
- Be consistently "AI Curious" by staying on the cutting edge of emerging AI technologies and their applications in demand generation
- Design, implement, and analyze experiments that use AI to modernize and optimize demand generation programs. Share key insights and learnings from AI-driven experiments internally, to foster a culture of innovation and collaboration
Our take
GrowthLoop’s no-code data interface allows enterprises to unlock first-party customer data stored in their own warehouses and quickly create target customer segments for more impactful marketing, advertising, and sales.
One of the major challenges for companies these days is to effectively activate the data they gather. Thus, a solution like GrowthLoop’s has the potential to turn data warehouses into growth engines without having to use external Customer Data Platforms.
The company, which until 2022 was built without any capital investment, has an impressive client list which includes Google Cloud, Indeed, NASCAR and the Boston Red Sox. Funds raised in 2022 allowed GrowthLoop to expand its services and invest in new features for the platform - such as a first-of-its-kind AI audience builder, and a cross-channel journey builder for the data cloud - with yet more capabilities likely to be added in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Company benefits
- Remote-friendly environment
- Flexible PTO
- Healthcare Coverage
- Learning and development opportunities and stipend
- Monthly Recharge days
- 401(k) matching
Company values
- Transparency - Our CEOs are not untouchable figures that you never see. We value purposeful transparency so that every team member is aligned with the same important goals. Leadership keeps an open line of communication, making sure everyone understands company decisions and can provide input
- Innovation - We encourage all of our team members to push the envelope and challenge their minds. We’re hungry for growth and improvement, and we empower everyone on our team to achieve these things for themselves. We provide a fluid working environment, where many team members shift to different parts of the organization over time
- Lifelong Learning - Working with new people and new projects helps everyone sharpen their skills. We value lifelong learning, and love team members who are just as eager to continue to grow professionally and personally. From CEOs to new team members, we aim to embody a learner’s mindset
- Empathy - We want everyone in our work environment to feel supported and encouraged. Kindness and empathy are vital for how we operate. Choosing our team means choosing one that understands you’re a person, not a robot
- Simplicity - Technology can throw curveballs at us, but we focus on taking a pragmatic approach. We work together to find the best way to get the job done and to improve all of the systems we work with. Keeping it simple has been the key, and we help our team members find the balance between innovation and simplicity
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Christopher Sell
(Co-CEO)Previously worked in Product Marketing at Google. Former Head of Product at URX (Acquired by Pinterest), which helps mobile web publishers show users relevant sponsored content from within apps.
David Joosten
(Co-CEO)Former Product Marketing Manager at Google. Prior to Flywheel Software, co-founded and was CEO of Metria Analytics - a startup which provides business insights and media measurement through transactional data.
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