Senior Product Marketing Manager, Tide
Commercial Manager
Business accounts for SMEs
Be an early applicant
Business accounts for SMEs
1001+ employees
Be an early applicant
1001+ employees
Company mission
To save businesses time and money - so they can get back to doing what they love.
Role
Who you are
- 7+ years’ product marketing experience in B2B SaaS, fintech or adjacent industries—ideally with subscription-based or tiered pricing products
- Proven track record of end-to-end product marketing campaigns that delivered measurable business impact (positioning, launch and optimization)
- Strong analytical mindset: Able to review and interpret data to develop hypotheses and assumptions, turning insights into clear, actionable plans
- Exceptional project management skills, able to juggle multiple launches and tactical tests in a fast-moving environment
- Creative collaborator: Builds relationships across teams, crafts compelling messaging and navigates ambiguity with confidence
- Self-starter attitude: Works backwards from targets, removes blockers proactively and adapts when priorities shift
- Target-Driven Mindset: Sets and tracks clear KPIs to ensure every initiative meets revenue and growth goals
What the job involves
- We’re looking for an exceptional Product Marketing Manager to own Tide’s paid-plan growth in the UK.
- In this role, you will craft and execute end-to-end product marketing strategies for Smart, Pro and Max. Using analytics, customer research and competitive analysis to position our plans, fuel member adoption and maximize lifetime value.
- You will sit at the heart of Tide’s Commercial function, collaborating with cross-functional teams to translate insights into high-impact campaigns, playbooks and member-facing communication assets
- Growth Engineering Execution: collaborate with Product team on product led initiatives across the member journey, from plan discovery and upgrades to retention campaigns, optimizing each touchpoint to accelerate paid-plan adoption and reduce churn
- Analytics-Driven Insight: with the support of the BI team you will analyse member behaviour, segment audiences, and measure campaign performance. Translate data into clear recommendations that shape product positioning and communications
- Product-Led Growth Strategy: Define and evolve our paid-plan value propositions through market research, competitive benchmarking and member feedback. Build launch playbooks, pricing tests and A/B experiments to validate hypotheses and drive continuous improvement
- Cross-Functional Leadership: Partner with CRM, Sales and Operations to align on priorities, campaign calendars and go-live readiness. Facilitate brainstorms and workshops to surface creative ideas and unblock execution
- Continuous Refinement: Establish feedback loops, post-launch analyses, learn-and-share sessions to capture key learnings and feed them directly into the next wave of paid-plan enhancements
Our take
Small businesses and sole traders are still underserved by most traditional banks. Tide is solving that problem by offering speedy, affordable and effective financial services tailored to SMEs.
Since its launch, Tide has gained considerable traction among small businesses. This is largely thanks to its fast onboarding times, low fees and the diversity of products, which include a number of accountancy tools. And headed up by a former RBS, C&A and Optanus executive, it is certainly in a unique position within the financial services market.
Having built a strong user base of over 1M customers globally, with 650,000 members in the UK. Through further expansion across Europe and continual addition of 'first-of-its-kind' features, Tide is well set to secure a larger market share.
Freddie
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jan 2023
$24.8m
GROWTH EQUITY VC
Jul 2021
$100m
SERIES C
Total funding: $290.4m
Company benefits
- Flexible working:A flexible working policy that allows most teams to work from home when they need to
- Family-friendly leave: We go above and beyond the statutory requirement for maternity and paternity leave
- Paid volunteering leave: You’re encouraged to take three days a year as paid volunteering leave for your chosen charity or organisation
- Holiday leave: 25 days a year of paid holiday leave, plus bank holidays
- Sabbatical leave: Take a well-deserved break and come back refreshed
- Extra unpaid leave: Extra time off is available beyond your annual leave allocation
- We keep the team fed: Breakfast, snacks and hot drinks are provided daily, along with regular morning teas and catered events
- Personal development: Personal development budget is available for each Tidean to pursue additional training related to their role
- Private health cover: Private healthcare from Vitality, that includes the ability to earn discounts and rewards for having a healthy lifestyle
- Mental wellbeing : 24/7 Employee assistance, unlimited cognitive behavioural therapy, subsidised mindfulness and relaxation app
Company HQ
City of London, London, UK
Leadership
Dr Oliver Prill
(CEO)Began their career as a Consultant at McKinsey. They also held the role of CEO at both C&A Bank and Optanus, and was COO of Kreditech Holding before joining Tide in 2018.
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