Head of Product Marketing, Prolific
US East Coast
$180-230k
Salary is applicable to NY rates only and may vary on further locations
High-quality human-powered data at scale
Posted today
High-quality human-powered data at scale
101-200 employees
Posted today
$180-230k
Salary is applicable to NY rates only and may vary on further locations
101-200 employees
Company mission
To accelerate human understanding.
Role
Who you are
- 7+ years in product or solutions marketing, with at least 2 years leading or managing PMMs
- Experience building PMM as a function – not just executing within an established playbook
- Proven ability to translate complex, technical products into positioning that lands with different buyer types
- Strong stakeholder management across Product, Sales, and executive teams – you know how to influence without authority and build trust with technical and commercial leaders
- Track record of shipping launches that moved business metrics, not just "got out the door"
- Excellent writing and synthesis skills – you can take messy inputs and produce clear, compelling outputs
- Experience in product marketing or solutions marketing for complex B2B products, marketplaces, or platform businesses - ideally with multi-stakeholder buyer journeys
What the job involves
- We're looking for a Head of Product Marketing to run product marketing as a discipline at Prolific
- You'll own how we position, message, and launch our products and participant capabilities to AI and Research customers - packaging platform, participant supply, and services into coherent solutions that land across very different buying contexts
- This is a player-coach role
- You'll manage a team of three PMMs – each embedded in different parts of the business – while staying operational on the highest-stakes positioning and launches
- You'll be the connective tissue between Product, Sales, and the vertical marketing teams, ensuring we speak with one voice about what Prolific does and why it matters
- You'll need to operate across very different buying contexts: technical AI teams evaluating data integration pipelines, academics navigating data quality and funding questions, and enterprise buyers building business cases
- If you're energised by growing a PMM function in a world of complexity, this will be a good fit
- Lead and develop a team of 3 PMMs, setting direction, removing blockers, and building their craft across positioning, launches, and sales enablement
- Own Prolific's product positioning and messaging architecture – the foundational narratives that vertical teams and sales build on
- Build and run the product launch framework: the process, the templates, the cross-functional coordination that makes launches predictable and effective
- Own solutions packaging and go-to-market strategy for combination of platform, participants and services
- Partner with Product leadership to shape roadmap priorities based on market signal and competitive positioning
- Work directly with Sales leadership to understand what's landing in deals, what's not, and translate that into better narratives and sales enablement materials
- Conduct and synthesise market, competitive, and customer research to inform product strategy and go-to-market decisions
- Set the standard for PMM craft at Prolific – how we write, how we launch, how we measure impact
Our take
Founded in 2014, Prolific is a marketplace and data analysis company that provides researchers with a network of test participants. From eye-tracking to human-facing AI applications, Prolific’s network acts as both a recruiter for test participants and as a marketplace for researchers scientists to hire said participants.
Founded in 2014, it’s already used by the likes of Google, Stanford, Oxford and Kings College London Universities to test new AI products, providing “stress tests” for its clients. Prolific’s user base now counts over 2000 potential test subjects, whilst researchers leverage its network to launch surveys, tests and evaluation tasks every 2 minutes.
An indicator of Prolific’s success is maintaining of profitability for years after its initial Y Combinator investment. In 2024, it raised $32 million in Series A to maintain its healthy position. This funding will allow it to expand its operations.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Jul 2023
$33.4m
Series A
Total funding: $33.4m
Company benefits
- Bank holiday swaps
- Enhanced sick pay
- L&D budget – £1000 per year
- 25 days annual leave + bank holidays
Company values
- We win together
- We care deeply about our customers
- We make every minute count
- We're optimistic and find a way
- We embrace change
- We aim high
Company HQ
Kings Cross, London, UK
Leadership
Phelim Bradley
(Co-Founder & CEO)Currently also Venture Partner at Pioneer Fund. Previously Dphil at Wellcome Trust Centre for Human Genetics, Bioinformatics Intern at Illumina and MPhil of Computer Biology at University of Cambridge.
Diversity, Equity & Inclusion at Prolific
- At Prolific, we want all of our employees, researchers, and participants to be included and so we commit to having ongoing discussions about diversity and inclusion and regularly look at areas where we can improve. This policy aims to: - treat all our employees fairly and respectfully, regardless of their job status, location, or work hours ⏰ - avoid any illegal discrimination based on age, disability, gender, gender identity, marriage or civil partnership, pregnancy and maternity, race or ethnicity, religion or belief, sexual orientation, and traveler status. These are protected by the UK Equality Act (2010), Ireland Employment Equality Act (2004), Americans with Disabilities Act (ADA) at the federal level and the New York State Human Rights Law (NYSHRL) at the state level. ⚖️ - refuse to tolerate any kind of illegal discrimination 🙅🏻♀️. This includes pay and benefits, work conditions, grievance and discipline handling, termination, redundancy, parental leave, flexible working requests, employment selection, promotion, training, and other opportunities for development.
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