Lead Analyst, 2U
Revenue Strategy & Analytics
$86.4-103.7k
Global online learning platform
Be an early applicant
Global online learning platform
1001+ employees
Be an early applicant
$86.4-103.7k
1001+ employees
Company mission
To help their partners create educational opportunities that enable lifelong learners to unlock their human potential and solve society’s critical needs.
Role
Who you are
- Bachelor’s degree in Finance, Economics, Statistics, Data Science, or a related technical field
- 5+ years of experience in an analytical role with demonstrated success in marketing analytics and financial performance evaluation
- Strong proficiency in SQL, Excel, and data visualization tools (e.g., Tableau, Power BI)
- Deep understanding of ROAS, revenue recognition principles, and digital marketing performance metrics
- Excellent communication and stakeholder management skills with a proven ability to influence cross-functional teams
- Ability to work independently and manage multiple priorities in a fast-paced environment
What the job involves
- 2U is seeking a highly analytical and technically proficient Lead Analyst to join our Revenue, Analytics team
- This individual will serve as a critical liaison and analytical lead in our partnership with Red Ventures (RV), ensuring robust understanding, evaluation, and communication of RV's performance across both edX and our broader MarTech initiatives
- The Lead Analyst will also contribute to special projects, including leading and enhancing our TCA (revenue prediction) table testing framework
- Independently assess and communicate performance metrics related to paid landing page testing, return on ad spend (ROAS), and revenue attribution and recognition
- Provide clear, actionable analysis on how revenue is generated, tracked, and optimized through various marketing initiatives
- Lead the improvement and testing of TCA tables to ensure accuracy and enhance business insight
- Collaborate with Finance and Strategy teams to align performance metrics with broader business goals and financial reporting
- Utilize SQL, Excel, and data visualization tools to drive in-depth insights and recommendations
- Act as the analytical hub for all Red Ventures-related performance discussions, synthesizing data insights for executive and leadership decision-making
- Partner closely with Red Ventures and Internal Marketing teams to understand testing strategies and expected impacts across various channels
- Serve as the primary point-of-contact for Red Ventures testing timelines, performance expectations, and results dissemination
- Effectively communicate performance insights to executive leadership and cross-functional stakeholders
- Support the execution of strategic analytics initiatives, including, but not limited to Data Science and Red Ventures-related projects
- Coordinate project timelines, align cross-functional inputs, and ensure data and analysis are ready to support business objectives
- Provide structured analytical contributions and insights across teams to ensure project goals are met and tied to program success
Our take
Enabling education providers to offer students anything from free courses to full degrees, the leading global online learning platform 2U has positioned itself to provide high-quality education at scale.
Following its acquisition of edX, the company has made edX the face of its products and services, taking on more of a parent company role. This acquisition was a major shift compared to the company’s typical focus on partnering with universities to offer master’s degrees. However, edX has enabled it to expand into other projects, providing its 230+ partners with thousands of digital education offerings.
Though 2U established itself as a leader in the space, with over 40 million learners using the platform, it filed for bankruptcy in 2024. A significant financial restructuring and leadership change saw it bounce back in 2025 with new partnerships with the likes of Lancaster University.
Steph
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2013
$5.1m
SERIES D
Apr 2012
$26m
SERIES D
Total funding: $95.9m
Company benefits
- Medical, Vision, and Dental
- Parental Leave
- Wellness Programs
- Employee Stock Purchase Program
- Leadership Training
- Volunteer Time Off
- LinkedIn Learning
- Referral Bonus
- Military Leave
Company HQ
Crystal City, Arlington, VA
Leadership
Kees Bol
(CEO)Previously CEO at Boundless Learning, was the Managing Director at Pearson, Chief Marketing Officer at Strategic Education Inc and was a Senior Business Director at Capital One.
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