Senior Director of Marketing Analytics, ServiceNow
$226.5-396.4k
Plus variable/incentive compensation and ESPP
Cloud-based digital workflows for enterprises
Be an early applicant
Cloud-based digital workflows for enterprises
1001+ employees
Be an early applicant
$226.5-396.4k
Plus variable/incentive compensation and ESPP
1001+ employees
Company mission
To transform IT to revolutionise the enterprise.
Role
Who you are
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry
- 12+ years of prior experience in Marketing (Customer and Partner Analytics)
- Experience in Business Intelligence, statistics, data science, and building Marketing Analytics programs
- Exposure to the end-to-end Customer Management process: Customer development, Customer management, performance tracking, Customer support, technical support, community, engineering, instrumentation
- Exposure to end to end engagement life cycle
- Experience in managing instrumentation and telemetry data from modern cloud platforms
- 10+ years of experience in leading a team and ability to work with highly cross functional teams to achieve common goals
- Thought leadership and influencing skills to share what are the possibilities of Customer Analytics and cultivate interest amongst stakeholders
- Exceptional verbal and written communication skills and ability to engage effectively at all levels of the organization
What the job involves
- Drive Marketing Analytics strategy and roadmap for the company. Provide thought leadership in Customer and Partner Analytics
- Design, build and support Marketing Analytics by assimilating signals from multiple sources and present the information in a user-friendly way to the stakeholders: Revenue, Marketing, GTM, Customer and Partner organization, cross functional users across the company, and the leadership team
- Partner with the Customer organization, engineering team, data instrumentation team and stakeholders to envision best Marketing analytics Customer, alerting capabilities and the interfaces
- Manage and improve the user experience of how the stakeholders consume marketing information
- Develop and deliver unique insights about Customer and Partner through qualitative and quantitative research
- Bring the promise of data science and machine learning to reality within Marketing Analytics, increasing decision effectiveness and speed
- Own the telemetry of Customer data and the definitions
- Define and implement policies, processes and procedures for the governance and management of data including data capture from our cloud platform, storage, security, integration, analysis and reporting
- Build a best-in-class team for the exploitation of data, using cloud and social era tools and techniques for data analytics, mining, and visualization. Build multiple successors and a team that meets the business needs of the future
- Partner with peer leaders in the Analytics organization (Sales Analytics, Finance Analytics, Marketing Analytics, Customer, and Talent Analytics) to develop and deliver cohesive Analytics Customer to the company and connect all employees with right data
- Create Analytics with maximum adoption from the stakeholders (measured by reach and frequency), user satisfaction, and business impact
- Drive a cultural change, leveraging analytics and data science, to accelerate and enhance critical company priorities on Customer
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
Company HQ
Santa Clara, CA
Leadership
Fred Luddy
(Chairman Of The Board)Previously Software Developer at Amdahl Corporation for 4 years and CTO at Peregrine Systems for 13 years.
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