New Business Director, Kantar
Market Research Agency Sales
Data, insights & consulting company
Job no longer available
Data, insights & consulting company
1001+ employees
Job no longer available
1001+ employees
Company mission
To inspire success in its clients' businesses, by bringing consumer and shopper insights to the heart of their decision-making process.
Role
Who you are
- Proven sales experience, with a focus on new business acquisition, winning new clients and revenue growth, in market research
- Ability to develop and complete comprehensive sales strategies to win new clients
- Effective prospecting and lead generation abilities
- Capability to independently manage the end-to-end sales process for new business deals
- Competence in building and maintaining relationships with prospects and key decision-makers
- Outstanding communication and interpersonal skills, with the ability to build rapport and establish relationships with clients
- Strong sales, negotiation, and deal closing skills; with a consistent record of meeting or exceeding sales targets
- Ability to deliver persuasive presentations and product demonstrations
- Familiarity with CRM software and sales tools for pipeline management and reporting
What the job involves
- In this role, you will collaborate across the Profiles team to develop revenue from new clients primarily focusing on the UK market. Handling sales outreach, prospecting, qualifying leads, and closing deals
- The successful candidate will show strong sales prowess, meeting targets, and excellent communication/negotiation skills
- Prospecting and Lead Generation: Pro-actively identify potential new research agencies in the UK through various channels, including cold calling, networking events, online research, and referrals. Conduct detailed research to understand prospect needs and tailor sales pitches accordingly
- Sales Presentations and Demonstrations: Prepare and deliver compelling sales presentations and demonstrations to potential clients. Highlight the value proposition and outstanding selling points of Profiles’ products or services, addressing client needs and positioning solutions as valuable business investments
- Relationship Building: Cultivate positive relationships with key decision-makers and influencers within target organisations. Understand client requirements, show dedication, and demonstrate the company's outstanding value
- Identify New Revenue Opportunities: Develop new revenue streams or channels with existing clients, working closely with wider commercial teams, for example, Key Accounts and Client Success
- Sales Pipeline Management: Maintain accurate and up-to-date records of sales activities, opportunities, and client interactions using CRM software. Continuously monitor and manage the sales pipeline, providing regular reports on sales performance and forecasts
- Market and Competitive Analysis: Stay informed about industry trends, market developments, and competitors' offerings. Use this knowledge to see opportunities and develop competitive sales strategies
- Collaboration and Communication: Collaborate with internal teams, including marketing, product development, and client success, to provide client feedback and contribute to the overall growth strategy. Communicate effectively with team members and management, sharing insights, challenges, and successes
Application process
- End Date: June 2, 2025
Salary benchmarks
Our take
Since its founding in 1992, Kantar has grown into the leading data insights company, specialising in data analysis and brand consulting. It operates in 90 markets and manages over 2 billion data profiles in almost every industry, from automotive to telecoms. The company is trusted by numerous governments and major brands such as Google, Facebook and Alibaba to provide deep insights into the data they hold.
Kantar's size and reach has so far protected it from competition in the market research space. However, in recent years its capabilities has come under increasing pressure from more agile tech companies like ProQuo AI. Kantar has responded with a shakeup of its leadership team and refocused its future investment priorities, aiming to develop its technology base to compete with newer rivals.
This approach has so far worked well for Kantar. Its link AI tool, developed as part of this move, is able to predict a video's market success using an AI model based on millions of human interactions. This has been rolled out globally to over 100 of Kantar's clients, leading to a 30% rise in return on investment. Moving forward Kantar will continue to adopt new technology and consolidate its business activities to further increase its share of an extremely competitive market.
Steph
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company benefits
- High-quality learning programmes and extensive leadership development
Company HQ
London, UK
Leadership
Paul Zwillenberg
(CEO)Former CEO of Daily Mail and General Trust, Vice Chair of the Reinvention Executive Advisory at Accenture, and Senior Partner & Managing Director at BCG.
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