Senior Manager of Paid Social, Upstart
Growth Marketing
$129.5-179.3k
+ Bonus & Equity
More information about location
AI lending marketplace
Open for applications
AI lending marketplace
1001+ employees
Open for applications
$129.5-179.3k
+ Bonus & Equity
More information about location
1001+ employees
Company mission
To enable effortless credit based on true risk.
Role
Who you are
- You thrive in dynamic environments, quickly leveraging data and insights to identify opportunities, test and optimize campaigns, and achieve ambitious growth targets
- 7+ years experience in highly quantitative business strategy / analytics field (such as finance, management consulting, startup / tech)
- 2+ years experience in Growth Marketing minimum; 5+ years of marketing experience preferred in growth / performance marketing (i.e. end-to-end campaign management, hypothesis-driven rapid testing, experience running campaigns on Meta, Google, TikTok, etc.)
- Bias for action and strong sense of ownership, as well as the ability to excel in highly ambiguous, fast-paced business environments
- Exceptional analytical, critical thinking, and communication skills, with proven track record of developing strategies that drive positive business outcomes
- Proficiency in data analysis, excel, SQL, google sheets; preferred proficiency in advanced analytical tools such as R
What the job involves
- Upstart’s Growth Marketing team is in charge of expanding Upstart’s reach to the millions of Americans without access to affordable credit
- We are energized by the prospect of breaking ground in our field and making a positive impact on people’s financial lives
- In this role, you will be a part of our digital marketing team, driving both strategy and execution for Paid Social advertising
- As a Digital Growth Marketing Manager / Sr. Manager, you are a proven ‘growth hacker’ with experience scaling marketing channels, driving experimentation, and understanding customer behavior and motivations
- You’ll work alongside a Team of marketers who are data-driven, curious, kind, and highly motivated
- Work with Growth leads to develop and execute on Upstart’s digital growth strategy, and set channel KPIs
- Manage campaigns and own multi-million dollar budgets for Paid Social platforms (e.g., Meta) that generate incremental scale and achieve business goals
- Fuel Upstart’s growth by expanding into new products, customer segments, and advertising channels, as well as by identifying and executing opportunities across emerging platforms
- Leverage strong analytical skills to track metrics, extract insights from large data sets, develop hypotheses, and run continuous experimentation
- Lead cross-functional projects and collaborate with stakeholders across the Growth Vertical to upgrade our marketing tech capabilities, creative impact , and machine learning models
Our take
Business startups across the world usually seek out funding, but this is often difficult for companies led by millenials. Millennial entrepreneurs with an excellent track record in business are increasingly requiring access to these loans, but their lack of credit history results in proposals frequently being declined.
Upstart provides loans that are aimed towards the target audience of millennials with entrepreneurial intentions, offering low interest rates that average at 12%. The company claims these rates are 10% lower than traditional lenders, and the service aims towards ensuring that the client is subject to no further fees (such as prepayment penalties).
Upstart claims that its unique selling point lies in the fact that its loans are funded the day after approval. Whilst the service focuses on personal loans for business, the company has also expanded to offer loans for car refinancing. Over 2022 and 23, Upstart's stocks fell dramatically and an investigation was undertaken by a law firm representing the company's long-term investors over alleged security law violations by its board of directors. However, the end of 2023 saw a 20% stock value rise for Upstart after its partnership with Mutual Security Credit Union led to a rise in customers, indicating that it is on the up after a difficult two years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2019
$50m
SERIES D
Mar 2017
$32.5m
SERIES D
Total funding: $135.7m
Company benefits
- Comprehensive health plans
- 401k Plan
- Life insurance
- Disability insuranc
- Generous vacation policy
- Flexible time off
- Parental leave
- Technology equipment budget
- Personal development budget
- Various clubs and extracurricular activities
- Catered lunches
- Fully-stocked micro-kitchen
Company values
- Every second counts
- Do the right thing even when it's hard
- Make clever use of numbers
- Be smart and know you might be wrong
- Don't assume it can be done
Company HQ
South San Mateo, San Mateo, CA
Articles
Leadership
David Girouard
(CEO)They started their career at Accenture and Booz Allen & Hamilton before working in Product Management at Apple and Virage. They left their role of 8 years as President of Enterprise at Google to found Upstart in March 2012.
Share this job
View 29 more jobs at Upstart