Performance Marketing Manager, Outside
$65-80k
Active lifestyle content hub
Be an early applicant
Active lifestyle content hub
201-500 employees
Be an early applicant
$65-80k
201-500 employees
Company mission
To inspire and enable people to discover that life is best spent outside experiencing healthy, connected, and fulfilling lives.
Role
Who you are
- The ideal candidate is highly organized, detail-oriented, and experienced in managing paid social campaigns across Meta and other major social platforms. They are proficient with AI tools and very data-driven, comfortable building and applying ROI models to guide spend decisions
- They are a tinkerer and an optimizer, always looking for ways to do things faster and more intelligently. They thrive in a collaborative environment, enjoy working across multiple stakeholders, and have a strong understanding of social advertising best practices and campaign performance
- 5+ years of experience managing paid social campaigns for brands, publishers, agencies, or media organizations
- Hands-on experience with Meta Ads Manager, TikTok, and Youtube required; experience with LinkedIn, Pinterest, Reddit, Google or other paid platforms is a plus
- Strong understanding of paid campaign setup, audience targeting, budgeting, optimization, and reporting
- Experience managing sponsored content or advertiser-funded campaigns
- Experience supporting subscription, membership, or newsletter acquisition campaigns is a plus
- Comfortable building and working with ROI models to evaluate and ensure positive return on marketing spend
- Familiarity with analytics and reporting platforms such as Sprout Social, Meta Business Suite, Google Analytics, or similar reporting tools
- Strong analytical skills with the ability to translate campaign data into actionable recommendations and to bring a data-driven approach to campaign strategy, optimization, and reporting
- Proficient with AI tools and comfortable exploring how to use AI to streamline workflows
- Excellent project management, organizational, and communication skills
- Ability to manage multiple campaigns simultaneously while meeting deadlines in a fast-paced environment
- Collaborative mindset with experience working across sales, creative, editorial, account management, and operations teams
- Passion for digital media, social platforms, and the active outdoor lifestyle is a plus
What the job involves
- We are seeking a full-time Performance Marketing Manager to support the execution, optimization, and reporting of paid social campaigns for a diverse portfolio of advertising and content partners, as well as broader marketing efforts across the business
- This role is responsible for ensuring sponsored campaigns are launched accurately, optimized throughout their flight, and delivered successfully to meet client objectives, while also driving member acquisition for Outside+, newsletter subscriber growth, and general content promotion
- This role will be on the Audience Development team, but will partner closely with the Ad Sales, Growth Marketing, Account Management, Creative, Ad Operations, and Custom Content teams. The Performance Marketing Manager will coordinate campaign assets, monitor performance, and provide actionable reporting and recommendations
- Beyond advertiser campaigns, this role will apply a data-driven and ROI focused approach to ensure member acquisition, newsletter growth, and content promotion campaigns consistently deliver a positive return on marketing spend at scale
- This role will also support the scheduling and execution of select sponsored and collaborative organic social posts that fulfill custom content, editorial and experiential partnership deliverables
- Build, launch, and manage paid social campaigns across Meta, Tik Tok, YouTube, and other social advertising platforms
- Support member acquisition campaigns aimed at driving new subscribers to Outside+ products
- Drive newsletter subscriber acquisition efforts across paid channels
- Support general content promotion efforts, building and applying ROI models to ensure campaigns consistently deliver profitable audience
- Coordinate campaign assets, targeting requirements, timelines, and deliverables with Client Services, Creative, Ad Operations, and Sales teams
- Perform quality assurance on creative assets, tracking, links, and campaign setup prior to launch
- Monitor campaign pacing, budgets, delivery, and performance throughout campaign flight dates
- Implement campaign optimizations to improve performance and ensure campaign KPIs are met
- Track campaign performance and communicate optimization opportunities or delivery concerns to internal stakeholders
- Produce post-campaign reporting, summarize key performance metrics, and provide actionable insights for clients and internal teams
- Maintain accurate campaign documentation and reporting throughout the campaign lifecycle
- Support the execution and scheduling of sponsored and collaborative organic social posts in partnership with the Audience Development and Custom Content teams
- Help ensure all paid social and sponsored social deliverables are fulfilled accurately and on schedule
- Stay informed on platform updates, advertising best practices, and emerging social media trends to recommend improvements to campaign execution
Our take
Keeping people connected is among the many benefits of the digital world. Outside - formerly known as Pocket Outdoor Media - provides digital content for outdoor enthusiasts and athletes to find events, trade tips, and easily find the lifestyle content that is right for them.
Outside brings together a variety of traditional brands as well as additional content to create a complete user experience. Through its site, users can access meal plans, gear reviews or even online courses, as well as find the latest developments in any outdoor recreational or competitive activity.
The value of digital content is growing at an impressive rate, as is the target audience for Outdoor's content, as the popularity of outdoor activities is on the rise. As the market continues to grow, the company finds itself in a promising position for future growth, and it will be interesting to see what it focuses on next.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Funding (2 rounds)
Feb 2021
$150m
SERIES B
Jul 2020
$14m
SERIES A
Total funding: $164m
Company benefits
- Equity: we believe that all employees are owners and that we all contribute to the success of the company
- Comprehensive benefits package: Health, Dental, Vision, Life & AD&D, and more!
- Flexible time away: we believe in both the importance of working hard AND taking time to refresh and rejuvenate
- Learning & development: we put employees first and provide resources for personal and professional advancement
- Fringe benefits: cell phone reimbursement, fitness and ClassPass access, commuter program, etc
Company HQ
Downtown, Boulder, CO
Leadership
Robin Thurston
(Founder & CEO)Former CEO of Helix and Pocket Outdoor Media. They also worked at Under Armour as an EVP and Chief Digital Officer.
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