Senior SEO Analyst, Wayfair
More information about location
3 days a week in office
A global online homeware marketplace
Open for applications
A global online homeware marketplace
1001+ employees
Open for applications
More information about location
3 days a week in office
1001+ employees
Company mission
To help everyone, anywhere create their feeling of home.
Role
Who you are
- 3+ years of SEO experience, with at least 2 years focused on eCommerce or large-scale websites
- Strong analytical skills with experience using tools like Google Analytics, Search Console, Screaming Frog, Semrush, Ahrefs, Nozzle etc.
- Proficiency in analyzing and interpreting large datasets using Excel, SQL, and/or Python to draw actionable insights
- Experience optimizing crawl budget and URL parameter handling for large eCommerce sites
- Deep foundation of leveraging core SEO concepts (keyword research, user intent, crawlability, mobile-friendly, page speed, etc.)
- Strong technical SEO skills including: content optimization, XML Sitemaps, structured data,robots, website rendering etc
- Willingness to introduce and advocate for new ideas/approaches
- Ability to follow through and thrive in a fast-paced, hands-on environment
- Bachelor's degree in Marketing, Business, Computer Science, or related field
What the job involves
- Wayfair is a dynamic, cutting-edge technology company operating in the ecommerce space. We’re committed to providing our customers with a best-in-class experience for all things home
- For this newly created role, we are looking for an experienced SEO Analyst to help shape and drive our organic growth strategy
- In this role, you'll leverage technical SEO expertise and data driven analysis to identify performance drivers and use these insights to drive a strong experimentation agenda
- You’ll also work closely with a dedicated SEO engineering team and have the opportunity to influence that team’s roadmap
- For a strong motivated individual, there is an opportunity to make a meaningful impact to a critical growth lever for the company from day one
- Monitor, understand and optimize key SEO metrics via continuous experimentation
- Perform regular competitor analysis including gap analysis, SERP ownership, and feature comparison to identify opportunities and threats
- Conduct keyword research and mapping for product categories, identifying opportunities based on volume, competition, and intent
- Partner closely with the engineering team to build automated engineering solutions that drive efficiency and scale
- Monitor and analyze core algorithm updates, conducting impact assessments and developing action plans to maintain or improve rankings
- Analyze crawl data and log files to identify indexation issues, optimize crawl budget, and improve site architecture
- Collaborate with content teams to develop and optimize product descriptions, buying guides, and SEO-driven content that matches user search intent
- Develop strategies for seasonal peaks and promotional periods to maximize organic visibility
Our take
Wayfair emerged in the early era of eCommerce with a mission to revolutionize online shopping, offering customers a convenient platform to purchase goods. Today, it stands as one of the foremost global players in the online furniture delivery industry, boasting an impressive inventory of over 33 million products.
Renowned for its extensive product range and comprehensive service offerings, Wayfair distinguishes itself by providing an end-to-end customer experience, from browsing to doorstep delivery. Despite its prominence, the company faces profitability challenges attributed largely to expansion expenses. Nonetheless, its solid presence in the competitive online homeware sector solidifies its position as a key contender.
With ambitious global expansion plans, Wayfair remains committed to maintaining its leadership in the industry. As it aspires to become the ultimate destination for all home needs, its more recent ventures into physical retail represent significant strides toward this overarching goal.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-14% employee growth in 12 months
Company
Company values
- Relentless Customer Focus: Delivering an exceptional customer experience drives everything we do. We invest in understanding our customers and partners. We are all in customer service
- Deliver Rsults With Agility: We prioritize work that drives long-term value. We execute with urgency, learn from failure, and nimbly pivot. The outcomes of our efforts are impactful, measurable results
- Use Good Judgement: We are bold and confident, never reckless. We make reasoned, calculated decisions based on data, critical thinking, and pattern recognition
- Build the Best Team: We lead by setting the bar high, articulating clear goals, and diving deep. We hire, develop, and leverage only the best. Our leaders continually reevaluate and strengthen their teams and do not shy away from hard decisions. We expect and demonstrate excellence
- Collaborate Effectively: We invest in cross-functional global partnerships that maximize impact and minimize duplication. We prize collaboration in all interactions – with our teammates, stakeholders, and suppliers. We disagree, align, and commit. Effectiveness and efficiency in collaboration are required.
- Respect Others: We earn and show respect, treating our teammates and partners with empathy and inclusion. We presume good intent while prioritizing impact. We balance confidence and candor with humility and kindness.
- Be an Owner: We are Wayfair first. We act on what’s best for the company, ahead of team or individual goals. We spend every dollar as if it is our own. We take pride in Wayfair’s success while planning the next win. We always think long-term
- Innovate & Improve: We are not limited by precedent. We boldly challenge the norm. We continually identify opportunities to innovate, improve, and simplify. We value incremental improvements, but we also look for game-changing breakthroughs.
- Adapt & Grow: We value adaptability and self-reflection. We find opportunity in every change, experience, and mistake. We are committed to continuous self-improvement.
Company HQ
Prudential / St. Botolph, Boston, MA
Articles
Leadership
Niraj Shah
(Co-Founder & CEO)Studied Engineering at Cornell University before co-founding Spinners, a Boston-based IT services company. Previously acted as Entrepreneur in Residence for Greylock and has served as CEO of Wayfair since co-founding the company in 2002.
Steven Conine
(Co-Founder)Co-founded Spinners before working for Operations at iXL. Conine also co-founded Pillar VC in 2016.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 25 more jobs at Wayfair