Lifecycle Marketing Manager, carbmee
ClimateTech
+ Virtual stock options
Carbon management solutions
Job no longer available
Carbon management solutions
21-100 employees
Job no longer available
+ Virtual stock options
21-100 employees
Company mission
To empower companies to get carbon under management through the use of automation technology.
Role
Who you are
- Extensive experience in either Growth Marketing, Customer Marketing, or Product Marketing, ideally within a B2B SaaS environment
- Proven experience in developing GTM strategies, crafting impactful messaging for complex solutions, and conducting effective market research
- Strong communication skills and a talent for simplifying complex concepts for customers and stakeholders
- Comfortable engaging with customers directly, and open to occasional business travel to build relationships and gain insights
- Fluency in English, German knowledge is a plus
- Experience working in a startup or fast-paced environment and the ability to balance multiple projects simultaneously
- Excellent organizational and prioritization skills to manage tasks and projects individually
- Positive, open-minded, and creative personality with a proactive approach and a self-driven work attitude
- A supportive team player with a strong work ethic, eager to learn and work independently as well as in a team environment
- You are passionate about business sustainability, carbon emissions management, and decarbonisation strategy development in alignment with Carbmee’s mission and vision
- You work well in diverse, hybrid teams and you are excited to join our international team either in Berlin, Munich, or remotely in Germany
What the job involves
- We're seeking a strategic and driven Lifecycle Marketing Manager in Berlin, Munich, or remotely within Germany to lead our product and customer marketing efforts and play a vital role in advancing our mission
- Your Mission - Be the champion of our product’s voice and the customer’s journey, creating seamless, value-driven, and impactful customer experiences across every stage of the lifecycle
- Your Role - As Lifecycle Marketing Manager, you will have a unique opportunity to build cohesive product and customer marketing strategies that drive engagement, advocacy, and growth
- Working closely with Product, Sales, and Customer Success, you will ensure that Carbmee’s solutions are precisely positioned and articulated, that our customers are continuously engaged and delighted, and that Carbmee becomes a recognized leader in the decarbonization industry
- Product Marketing and Messaging:
- Develop and drive the messaging and positioning for new product releases, including communication strategies, launch planning, and customer education
- Work closely with Product and Sales to build compelling narratives that communicate Carbmee’s value and competitive edge to customers and the industry
- Partner with analyst firms (e.g., Gartner, Forrester) to position Carbmee as a market leader in carbon management and decarbonization
- Translate product value into sharply ICP-targeted GTM campaigns and enable performance marketing and field marketing to leverage a unique voice multichannel
- Sales Enablement and Campaigns:
- Create targeted sales enablement materials, including product guides, case studies, customer testimonials, and onboarding content for Sales and SDR teams that align with go-to-market strategies and drive revenue growth
- Design and implement a comprehensive onboarding program for new Sales and SDR hires, including materials that familiarize them with Carbmee’s offerings, customer personas, market positioning, and competitive landscape
- Collaborate with Field Marketing to plan and execute impactful customer expansion campaigns and personalized “surprise and delight” initiatives to strengthen customer loyalty
- Customer Expansion and Education:
- Support the rollout of Carbmee Academy by developing educational content and resources that empower our customers to make the most of Carbmee’s solutions
- Drive the evolution of our Customer Advisory Board and Decarbonization Council to foster strong, engaged communities around Carbmee’s mission
- Partner with the Customer Success team to map and enhance the customer journey, ensuring clear, cohesive messaging and strong engagement touchpoints
- Serve as the bridge between Marketing and Product, ensuring customer feedback is communicated internally to drive relevant product enhancements
Our take
To combat the climate crisis, it is essential that businesses decarbonise their operations. But this can be difficult for those with complex supply chains, who must combine data from many disparate sources.
This is where carbmee steps in, supplying carbon management solutions for collecting, analysing and reporting complex emissions data. Its Environmental Intelligence System combines carbon accounting, product carbon footprints and supply chain emissions into one integrated system, centralising complex data streams.
It's a worthwhile undertaking, recognised by investors who have most recently contributed €20 million to help the company expand globally. This follows carbmee’s track record of tripling annual revenue for three consecutive years, with future plans including the enhancement of the platform with features such as AI reporting.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Dec 2024
$22.5m
SERIES A
Total funding: $22.5m
Company benefits
- USC membership
- Flexible remote work policy
- Work from Berlin or Munich office
- 4-day weeks in August
- Summer offsite and regular team events
- Employee virtual shares program
Company HQ
Mitte, Berlin, Germany
Leadership
Prof. Christian Heinrich
(Co-Founder & Managing Director)Professor for Digital Transformation at Quadriga Hochschule Berlin. Previously co-founded scoutbee, was Project Manager IBIS Prof. Thome and consulted at Kerkhoff Consulting Düsseldorf.
Robin Spickers
(Co-Founder & Managing Director)Previously co-founded ecotrek, worked in various roles at Siemen and participated in research at Universität Duisburg-Essen.
Salary benchmarks
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