Senior Product Marketing Manager, Iterable
SMS
$130-195.5k
+ Equity
Growth marketing platform
Open for applications
Growth marketing platform
501-1000 employees
Open for applications
$130-195.5k
+ Equity
501-1000 employees
Company mission
Iterable's mission is to connect people with products that bring them joy.
Role
Who you are
- The ideal candidate will have a strong track record in driving SMS channel adoption , excellent leadership skills and a deep understanding of the Martech landscape
- Minimum of 5-8 years of experience & understanding of SMS as a marketing channel. Understanding of compliance for SMS
- Strong product marketing portfolio driving product launch, adoption & lifecycle initiatives with senior cross-functional stakeholders
- Strong executive presence, GSD muscle, comfort with ambiguity & a solution orientation mindset
- Deep understanding of the MarTech industry, market dynamics, and competitive landscape
- Ability to think strategically and execute methodically
- Aptitude for technical language and a quantitative, analytical mindset
What the job involves
- You will drive strategic product launches, adoption, retention and lifecycle initiatives for Iterable’s SMS channel with the goal of accelerating market traction of this core channel among our customers and prospects
- The role requires a seasoned product marketing leader who can serve as a SME for SMS and be the driver across cross-functional teams (Sales, Customer Success, Product, Enablement) responsible for identifying opportunities & blockers for adoption, closing gaps, leading storytelling & narrative , driving accountability & executive reporting among other things
- Spearhead GTM launches for all products & features within the SMS portfolio
- Drive adoption of SMS channel usage and new features within our customer base
- Influence upstream product roadmap decision making in partnership with PM
- In partnership with the Sales team, orchestrate the cross-functional GTM motion to drive SMS revenue, best practices, accountability & reporting
- Acting as SME, own SMS internal knowledge goals and proactively work with Enablement team to generate content and drive adoption
- Serve as product liaison (learnings from front line) gathering customer/market needs and gaps hindering growth or adoption goals and being the knowledge conduit between GTM teams
- Drive strategic storytelling to set Iterable’s SMS offering apart in the marketplace & content that delivers best practices for SMS and/or cross-channel strategies (ie customer stories, sales collateral, demos, whitepapers)
- Work cross-functionally with Product, Marketing, Sales, and Customer success teams to ensure alignment and success of SMS related initiatives
Our take
Iterable is a growth marketing platform that enables brands to create, execute and optimize cross-channel campaigns. The company aims to complement and support marketers in creating effective user engagement campaigns throughout the sales funnel, and across all channels.
The global omnichannel retail commerce platform market is expected to grow to $14.6 Billion by 2026. The opportunity within this sector has bought with it considerable competition for Iterable, including Punchh, RedPoint and 6Sense. Despite this, the company has firmly established a name for itself and now has over 800 customers (including DoorDash, Fender, Calm, Box, and Cars.com).
After raising significant funding and a controversial change in leadership, Iterable is investing in several sales-focused AI technologies in order to appeal to enterprise companies. According to the CEO, the company is gearing up for a possible initial public offering.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jun 2021
$200m
SERIES E
Dec 2019
$60m
SERIES D
Total funding: $342.2m
Company benefits
- Paid parental leave
- Pension plan
- Medical, dental, vision, & life insurance
- Balance Day (First Friday off every month)
- Fertility & Adoption Assistance
- Flexible PTO
- Daily lunch allowance
- Monthly Employee Wellness allowance
- Quarterly Professional Development allowance
- Pre-tax commuter benefits
- Complete laptop workstation
Company values
- Trust - We act with integrity and operate as reliable sources of expertise for our clients, partners and those who rely on us to meet their goals.
- Growth Mindset - We proactively look for areas to improve ourselves and our work even as challenges or plateaus inevitably arise.
- Balance - We are human and encourage health, happiness and the presence of energized focus and flow in both our professional and personal lives.
- Humility - We practice self-improvement, empathy toward others and own up to mistakes to build accountability and strengthen relationships.
Company HQ
South Beach, San Francisco, CA
Articles
Leadership
Andrew Boni
(Co-founder & CEO)Previously Application Services Developer at Boston College for 3 years and Lead Web Developer at Kollaboration Boston for 9 months
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