Global Lifecycle Lead, Speak
English language learning app
Open for applications
English language learning app
101-200 employees
Open for applications
101-200 employees
Company mission
To teach the next billion people English and become the de facto way people learn languages.
Role
Who you are
- A strong candidate will bring a proven ability to provide actionable recommendations to maximize each step of the lifecycle, from acquisition, to engagement, to retention, as well as strong systems thinking to help build a program that scales to and in many global markets
- Minimum of 6 years in growth marketing experience, specifically in lifecycle marketing and CRM
- Experience owning multiple parts of the customer lifecycle for a consumer product and driving measurable results
- Strong analytical lens, basic SQL and strong data visualization skills (Mode or similar) strongly preferred
- Great cross-functional skills with both technical and creative stakeholders to not only be accountable to results, but drive collaboration and synergies with teams
- Strong project management and organizational skills, with the ability to be both strategic and hands on, and ruthlessly prioritize among many initiatives to ensure we stay on track
- Expertise in customer segmentation, holdout methodologies, A/B testing, marketing automation and martech solutions
- Experience working in consumer subscription, apps, edtech, or on a global team is highly desirable
What the job involves
- We’re looking for our first to scale our first lifecycle lead to head up our CRM efforts globally
- This role will balance strong channel expertise with strong cross-functional partnership skills to work with in market creative and marketing teams, analytics, product and more to drive a strong lifecycle journey for our customers in each of our markets
- Own our lifecycle stack: Identify the right CRM tools and systems and work with Product and Engineering teams to implement and upkeep them, and work with marketing stakeholders on how to use them
- Drive our holistic lifecycle strategy & execution: Define the full-funnel CRM strategy to drive increased subscriber acquisition, engagement, and retention. You’ll develop a data-driven and comprehensive approach and strategy per stage/KPI and manage the execution of the strategy to drive total lifecycle health
- Test and learn: Collaborate with analytics to build a framework to measure the success of our lifecycle, and rigorously experiment to consistently optimize our flows against our goals
- Governance and best practices: Collaborate with stakeholders across product, international markets, and central marketing to drive best practices across campaigns run by various teams to ensure a strong customer experience and health of our metrics
- Content strategy: Craft messaging that clearly articulates Speak’s value in partnership with our creative, local marketing, and content teams
- Customer segmentation: Collaborate with analytics to create detailed customer segmentation and leverage marketing automation to drive personalization and targeting to our customer marketing journeys
Our take
As the international language of business, there are many incentives for global entrepreneurs to learn English. With over 1.5 billion people actively learning the language to better their chances in the job market, the customer base for Speak, an AI tutor in the English language is potentially massive.
Investors believe so too, with tens of millions of dollars raised to fund the company from a range of international firms including Korean investors and the Silicon Valley-based OpenAI Fund. This surge of capital will help Speak develop its software and open new markets, especially in the US.
Speak is attempting to break into a human-saturated education market and the success of learning English fluently through its platform is yet to be proven. That being said, it has the potential to become a leading tool specifically in the mobile app sector if it can prove itself as efficient and accessible as the language learning platform DuoLingo.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
22% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2024
$20m
SERIES B
Jul 2023
$16m
SERIES B
Total funding: $100.4m
Company benefits
- Speak offers all the standard benefits you'd expect at a tech startup, along with stipends for commuting, fitness, and learning!
- In addition, team members are encouraged to travel between offices and we also host an annual company offsite
Company HQ
Potrero Hill, San Francisco, CA
Articles
Leadership
Connor Zwick
(CEO)Previously Advisor at Chegg Inc, CEO at coco Controller, Flascards+ and Freelance Blogger at Envato.
Salary benchmarks
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