Growth Marketing Analytics, ONE
$150-180k
+ Stock options
All-in-one financial platform
Job no longer available
All-in-one financial platform
1001+ employees
Job no longer available
$150-180k
+ Stock options
1001+ employees
Company mission
To help people live healthier financial lives.
Role
Who you are
- 7+ years in marketing analytics roles
- Experience working in an analytical scripting language (SQL, Python) with concrete understanding of common statistical methods and experimentation, with strong focus on incrementality testing. Experience with platforms such as GA4 a plus
- Experience with App Based Marketing (Android + iOS), UAC/ASA, Paid Social (Meta Ads / TikTok), Paid Search, Google Ads
- OLV/Streaming Audio & Affiliates experience is a plus
- Strong written and verbal skills - inclusive of the ability to distill technical subjects for non-technical audiences and effectively communicate findings to stakeholders and executive leadership
- Strong drive and sense of ownership to autonomously drive analysis and projects
What the job involves
- In this Growth Marketing Analytics role your mandate will be to drive data driven decisions in our Paid Media strategies across search, social, affiliates and other paid media platforms
- You’ll play a critical role in helping us optimize our media investments, improve our customer acquisition efficiency, and drive smarter decision-making with data
- You’ll work closely with our Growth Marketing, Analytics Engineering and Finance teams
- Analyzing performance across all paid marketing channels (search, social, affiliates), focusing on down-funnel metrics such as CAC, ROAS, and conversion quality to optimize our investment decisions
- Identifying actionable insights and partnering with our Growth Marketing team to continuously optimize spend and targeting
- Design and lead a wide ranging testing agenda, including geo-lift tests and holdouts, to better understand the true impact of upper-funnel investments
- Build and maintain predictive models to power advanced bidding strategies, including Value-Based Bidding (VBB) and projected ROAS frameworks
Application process
- Initial Interview with Talent Partner
- Technical or Hiring Manager Interview
- Team Interview
- Executive Interview
- Offer!
Our take
Traditional banking hasn't worked for millions of Americans who are underserved or priced out of the system. High fees, minimum balance requirements, and tough credit checks create barriers that keep everyday people from building financial stability. Meanwhile, fintech startups are proving there's a huge demand for simpler, more accessible financial services. But most of these apps still focus on just one or two features, forcing users to juggle multiple platforms to manage their money.
OnePay is Walmart's all-in-one financia platform bringing everything together in a single app. Launched in 2021 through a partnership with Ribbit Capital, OnePay expanded after Walmart acqwuired fintechs Even and ONE in 2022. The platform now includes buy-now-pay-later and, through a new DriveWealth partnership, stock and ETF investing. On top of this, OnePay also serves employers with a B2B financial wellness suite to improve employee stability and engagement.
OnePay is already helping millions of consumers and has earned a 4.8-star app rating. And recently it announced crypto trading for Bitcoin and Ether, further expanding its offerings. With this momentum, the platform is really positioning itself as a true one-stop financial hub.
Freddie
Company Specialist at Welcome to the Jungle
Insights
68% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Aug 2021
$40m
SERIES B
Mar 2020
$17m
SERIES A
Total funding: $66m
Company benefits
- Competitive health benefits: Medical, dental, and vision plans, pluss wellness perks.
- Flexible time off: Rest, recharge, repeat.
- Paid employee leave: Sick, personal, caregiver, bereavement, ans parental.
- 401k plan: With employer match.
- Monthly work-from-home stipend: To cover those home office expenses.
- Remote-first culture: Work anywhere in the US.
Company HQ
Civic Center, New York, NY
Leadership
Omer Ismail
(CEO)Prior to becoming OnePay's CEO in 2021, Omer spent 17 years at Goldman Sachs as a Partner.
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