Growth Product Manager, CookUnity
Funnel
Ready-meal delivery marketplace
Job no longer available
Ready-meal delivery marketplace
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To empower chefs everywhere to nourish the world through our shared love of great food.
Role
Who you are
- This role is ideal for someone who is analytical, execution-oriented, and thrives on moving fast while driving impact
- 7+ years of product management or growth-focused experience in a DTC, marketplace, or e-commerce environment
- Strong analytical toolkit: SQL fluency and comfort using analytics tools (Amplitude, Mixpanel, or similar)
- Proven track record designing and executing experiments across user journeys
- Ability to prioritize, move quickly, and deliver measurable results
- Empathy for customers and a passion for improving product experiences
- Excellent communication and collaboration skills with both technical and non-technical partners
- Experience in subscription or funnel-driven businesses is a major plus
What the job involves
- We’re hiring a Growth Product Manager, Funnel to lead experiments and improvements across our end-to-end funnel—from landing page experience through trial and onboarding
- This role will own key conversion metrics and drive product-led strategies to optimize how users move from interest to activation
- . You’ll partner across design, engineering, marketing, and analytics to craft delightful and effective funnel experiences that scale
- You’ll focus on removing friction, improving conversion efficiency, and helping customers connect with CookUnity’s core value—our chefs and their food
- Own and evolve the product roadmap for funnel conversion and flows
- Analyze user behavior and drop-off points to identify opportunities to increase funnel efficiency
- Design and run A/B tests across acquisition touchpoints and in-product experiences
- Lead the Funnel Design and Engineering squad to rapidly ship and iterate on improvements
- Work closely with Growth Marketing and First Impressions team to align funnel innovations with traffic strategies
- Collaborate with CRM and Lifecycle teams to ensure early customer communication supports key friction points and opportunities to re-engage
- Lead cross-functional squads focused on improving trial-to-paid conversion rates and all of the steps within the funnel
- Drive clear outcome metrics (e.g. trial conversion, early retention, CAC-to-LTV ratio)
- Surface insights and learnings regularly with key stakeholders and executive leadership
- What Success Looks Like:
- Meaningful lift in end-to-end funnel conversion rates and trial activation
- Shorter time to first meal and increased NPS during trial experience
- Scalable experimentation infrastructure that allows for rapid learning
- Cross-functional alignment between product, marketing, and operations around funnel priorities
- Clear measurement framework tied to business impact and CAC efficiency
Application process
- If you’re interested in this role, please submit your application and if we think you might be a fit, we'll get in touch with you. Thank you for your time!
Our take
CookUnity is a meal subscription service which connects consumers with some of the country's best known chefs, including Esther Choi, Chris Ratel and Andy Mendez. Consumers can select from a menu of handcrafted meals that cater to a wide variety of palates and dietary preferences. Believing that healthy food fuels stronger communities, CookUnity contributes to an ongoing partnership and donation with the Food Bank For New York City.
The New York founded business hit the headlines for its upward trajectory in 2020, where it secured $15.5M in funding and saw an expected boost not just in demand, but in the supply of top culinary talent at a time when restaurants were struggling.
While there’s a wide world of meal plan delivery services, CookUnity has a jump on much of the competition as it’s the first service that connects such eminent chefs directly with the customer. This has allowed it to expand across much of the US, and it now prepares over 10M meals annually for its 50,000 subscribers.
With most of the urban US now covered by its service, CookUnity is moving into the next phase of its growth, expanding the range of sellers and food products on the platform, and has plans to offer family-sized portions, breakfast options and cooking classes using its existing physical and digital infrastructure. This will enable it to grow into an all-in-one meal subscription service over the coming years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Apr 2023
$47m
LATE VC
Sep 2021
$47m
SERIES B
Total funding: $119.3m
Company benefits
- Comprehensive Health, Dental & Vision Insurance
- 401(k) Plan to invest in your future
- Paid Parental Leave
- Wellness Benefit to support your physical, mental and emotional wellbeing
- Unlimited Paid Vacation & Sick Days
- 4-Week Paid Sabbatical after 5 years with us
- Compassionate leave each time the need arises
- Remote/Hybrid/On Site Options
- Employee Stock Options Plan
- Bi-annual bonus based on performance
- Planning Sessions twice a year: New York & Buenos Aires
- Spanish/English Lessons with a private coach
- Monthly CookUnity Credits to enjoy meals crafted by our creators
- Once a month in-person gatherings to fuel connection and belonging
- Chef-Led Culinary Trips to foodie destinations (twice a year)
Company HQ
Bedford-Stuyvesant, NY
Leadership
Mateo Marietti
(Co-Founder & CEO)Born on a farm in Argentina, Mateo is on a mission to make great real food available for all and a more fair and sustainable food system. He has built 10+ food brands that delivered more than 25M meals combined in the last 13 years, including SUSHIPOP and La Causa.
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