Senior Marketing Manager, ZipRecruiter

• Are you driven by the need to understand how things work and why something is the way it is? Do you look at a campaign, or process, and immediately look for how it can be improved?
• Do you believe that the way something has been done is not always the way it should be done?
• The ideal candidate is a high-energy team player that prides him or herself on attention to detail, curiosity, and analytical skills
• The ideal candidate is someone who communicates written and verbal updates clearly and succinctly, over provides updates, is comfortable wearing many hats and jumping in wherever needed, and is excited to join ZipRecruiter
• 5+ Years of experience with Paid Search / SEM (Google Ads and Microsoft Ads)
• 2+ Years of experience executing paid YouTube advertising
• Strong hands-on experience with most Google Ads products (Demand Gen, Discovery, UAC, Display, Performance Max, DSA, Experiments, Google Ads Editor, RSAs)
• Strong hands-on experience with various YouTube products and ad formats
• Bachelor’s or graduate degree from a top university, major in Business or Marketing preferred
• Proven data analysis, spreadsheeting skills and strong experience with Microsoft Excel (vlookups and pivot tables), Google Sheets and Google Docs

Desirable

• ZipRecruiter is seeking a highly motivated Senior Marketing Manager to join its distinguished and large in-house marketing team
• This is an outstanding opportunity to lead Paid Search (SEM / PPC) and YouTube execution and strategy, as well as collaborate with other channels on various research, data analysis, and marketing initiatives
• You will own B2B and B2C paid search Lead gen programs as well as help execute paid YouTube marketing campaigns
• You will share results and execute on various digital marketing strategies
• Own the hands-on execution and strategy of some of our Paid Search and Paid YouTube channels
• Meet and collaborate with Google and Microsoft reps to improve our marketing
• Conduct analysis and audits to optimize Google Ads and Microsoft Ads spend
• Collaborate with SEO team to identify opportunities for SEO via SEM data and vice Versa
• Contribute to marketing strategy, thought leadership, and financial planning
• Prepare ad hoc and recurring updates on spend and marketing performance
• Support other marketing team members with execution and analysis across other business