Product Marketing Manager, Adverity
£60-69k
+ Internal shares program
2+ days a week in office
Data integration & marketing analytics
Open for applications
Data integration & marketing analytics
201-500 employees
Open for applications
£60-69k
+ Internal shares program
2+ days a week in office
201-500 employees
Company mission
To make complex tasks simple, actionable, and accessible for all organizations across the globe, empowering them to transform their data into true value.
Role
Who you are
- A minimum of 4+ years in a B2B Product Marketing role, ideally in an external-facing capacity with experience working across departments
- Strong communication skills and the ability to confidently engage with external, as well as internal stakeholders across various functions, including Product, Sales, Marketing, and Client Services
- The ability to translate technical specifications into clear, concise language that resonates with non-technical audiences, ensuring clarity and understanding
- Demonstrated stakeholder management skills with the flexibility to re-prioritise and adapt initiatives and tasks based on evolving business needs and demands
- Solid experience in market research, messaging, positioning, branding, and campaign execution, driving successful marketing initiatives across channels
What the job involves
- We’re looking for an ambitious and driven Product Marketing Manager (f/m/d) to join Adverity’s Marketing team
- In this role, you’ll take the lead in marketing our platform, shaping its positioning, messaging, and competitive strategy. From feature prioritisation to external communications, you’ll play a key role in defining how our products are perceived and valued in the market
- Lead the creation and execution of go-to-market strategies for product launches and feature releases, ensuring alignment across teams
- Develop and maintain detailed buyer and user personas to guide marketing strategies, messaging, and product positioning efforts
- Perform market research, competitive analysis, and customer interviews to understand customer needs, industry trends, and emerging market opportunities
- Work closely with internal stakeholders to create impactful marketing materials and enablement content such as data sheets, battlecards, and messaging playbooks
- Collaborate with our customer marketing manager to drive customer engagement through case studies, webinars, product demos, and customer education initiatives
Salary benchmarks
Our take
Data analysis has become a staple of today’s business landscape, offering actionable insights into optimizing business operations and marketing campaigns. However, the success of such analysis depends on the integrity, quality and collaborative potential of datasets, a goal that can be difficult to achieve without the proper data infrastructure.
Adverity provides a data integration and marketing analytics platform, offering an end-to-end toolkit for collecting, connecting, enriching, transforming, and transferring marketing data. In addition to these data enrichment and QA tools, the platform integrates seamlessly with external data visualization tools to maximize the usability of the resulting analytics.
Whilst many startups have deployed data integration tools over the last decade, Adverity has recognized that a more holistic approach to data quality is required, and have designed with integration in mind from the start. The company is well-funded, and has most recently focussed on developing and launching AI capabilities such as a Data Transformation Assistant and natural language data analytics.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-25% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2021
$120m
SERIES D
Apr 2020
$30m
SERIES C
Total funding: $167.7m
Company benefits
- Personal development and training opportunities
- Home office subsidy supporting you to work comfortably at home
- Regular team events, as well as annual company trips
- Well-stocked kitchens that cater to all dietary needs
- Generous vacation & time off benefits
- Health insurance benefits including Dental & Vision
- Pension matching schemes
- Child care & parental leave benefits
- Lunch allowance for our in-house restaurant
Company HQ
Innere Stadt, Vienna, Vienna
Leadership
Alexander Igelsböck
(CEO)Experience as Director and Vice President of VeriSign from 2006 to 2009. Co-founder of aaa (all about apps) and Ciuvo.
Martin Brunthaler
(CTO)Experience as Director of Engineering for VeriSign from 2006 to 2009. CEO and Co-founder of Ciuvo from 2011 to 2014.
Andreas Glänzer
(CRO)Online Media Consultant for Google from 2009 to 2011. Experience as Head of Austria and Adriatics Operations for iProspect.
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