Manager of Content Marketing, Salsify

• Are you a storyteller at heart? Do you enjoy finding new and creative ways to tell these stories? Do you love seeing first-hand how your work drives results?
• Bachelor’s degree in marketing, journalism, English, or equivalent work experience in a relevant field
• Five or more years of experience working as a content marketing leader or in a related role, with at least one year of experience managing writers, editors, or other content creators
• Proven experience with content strategy development and execution, demonstrating your ability to drive brand awareness, audience engagement, and lead generation through relevant, high-quality content across multiple channels
• Strong project and team management skills, with a proven ability to manage multiple projects simultaneously, ensuring high-quality content and on-time delivery through effective prioritization and organization
• Exceptional writing abilities across various short- and long-form content types, such as blogs, reports, newsletters, whitepapers, etc., demonstrating your ability to craft high-quality, engaging, and audience-focused copy
• Exceptional editing and proofreading abilities, with experience working with in-house and AP Stylebook guidelines, demonstrating your ability to ensure error-free, clean, and consistent copy
• Strong understanding of SEO best practices, with hands-on experience in keyword research, competitive analysis, and on-page SEO strategies, showcasing your ability to drive organic search visibility through performance-driven initiatives
• Strong cross-functional collaboration skills, with experience working alongside design, web, product marketing, and revenue marketing teams, ensuring alignment between content efforts and broader marketing and business initiatives
• Proven success in managing content performance using KPIs and analytics tools, showcasing your ability to track, report, and optimize content performance to demonstrate ROI

Desirable

• Salsify is seeking a content marketing manager to lead our content marketing team, owning the content strategy and editorial direction of our department to drive brand awareness and audience engagement and support lead generation
• As a team that prioritizes innovation and creativity, we’re excited to experiment with our content approach for our business-to-business (B2B) audience — and are seeking someone who wants to test and learn with us
• From blogs, reports, and pillar pages to web pages, interactive content, and more — you'll help us ensure that our content boosts results across our organization
• This role will report to the director of growth marketing and work closely with web, design, and video teams, as well as cross-functionally with other marketing departments to support marketing campaigns
• Own the content strategy, editorial direction, and editorial calendar for the content marketing team, focusing on driving brand awareness and audience engagement and supporting lead-generation efforts through relevant, high-quality content
• Manage and oversee the core stages of the content marketing process — from research, ideation, and production to publication, promotion, measurement, and optimization — for a customer blog, prospect blog, and data-driven consumer research reports
• Manage and oversee the search engine optimization (SEO) strategy to drive organic search visibility, focusing on keyword research, competitive analysis, on-page SEO, and performance-driven initiatives, such as pillar pages, glossary pages, and other strategic content efforts
• Manage and mentor a team of in-house content marketing specialists and a network of freelance writers to ensure high-quality content that adheres to in-house content and AP Style guidelines
• Ensure content consistency across publishing channels, maintaining cohesive brand voice, messaging, and style that aligns with company standards and resonates with target audiences
• Define key performance indicators (KPIs) for content success and regularly track, report, and analyze content performance to optimize strategies and demonstrate return on investment (ROI)
• Collaborate with cross-functional teams, including design, web, product marketing, and revenue marketing, to ensure alignment between content efforts and broader marketing and business initiatives
• Stay ahead of the latest industry trends, technologies, innovations, and emerging content marketing and SEO strategies to ensure the team remains forward-thinking, adaptive, and consistently ahead of the curve

• Please submit your resume, a short cover letter that touches on your creative process, and two content marketing pieces you created that make you feel proud