Investor Marketing Manager, Crowdcube
£45-50k
+ Employee share option plan (subject to the prevailing company policy at the time)
4+ days a week in office
Crowdfunding platform
Be an early applicant
Crowdfunding platform
101-200 employees
Be an early applicant
£45-50k
+ Employee share option plan (subject to the prevailing company policy at the time)
4+ days a week in office
101-200 employees
Company mission
Crowdcube, is on a mission to make investing easy and rewarding for anyone, anywhere.
Role
Who you are
- At least 3-5 years experience in a marketing role spanning email and CRM
- A strong portfolio of email campaigns you've planned, written and executed
- Excellent copywriting and editing skills, comfortable adapting tone across channels and audiences
- Confidence working with audience segmentation, targeting and campaign reporting
- A quick-learning, problem-solving mindset, eager to grow within a B2C role
- A can-do attitude and great interpersonal skills
- Experience with Braze
- Experience working in a tech or product-led business
- Hands-on experience supporting a company LinkedIn presence (beneficial)
- Meticulous attention to detail and strong troubleshooting skills
- Extremely organised with the ability to prioritise your own workload and manage your time effectively
- Don’t meet every requirement? Apply anyway! Studies show that women or people of colour are less likely to apply for jobs unless they meet every requirement. If you think you’re slightly under-qualified, don't be discouraged to apply. You can help make Crowdcube become a better place
What the job involves
- We're looking for a creative, data-driven marketer to own investor engagement across email, content and social
- You'll lead the email marketing programme that drives awareness and participation in investment opportunities, while supporting the content and LinkedIn strategy that supports our wider investor and company-raising narrative
- This is a cross-channel role spanning our key marketing verticals
- Own end-to-end email marketing for investor communications, covering investment opportunities and lifecycle/retention journeys (Braze experience required)
- Plan and execute campaign calendars that balance always-on automation with timely, deal-driven sends
- Write and brief compelling copy for email and landing pages adapting tone for different investor segments and stages of the journey
- Support wider content creation; blogs, investor updates and campaign assets. Working with the wider marketing team where needed
- Segment and target investor audiences using behavioural and transactional data to improve relevance and conversion
- Work closely with product, design and data to align messaging with the customer journey and experience
- Report on campaign and channel performance, sharing insights and recommendations to continually improve engagement, retention and investor KPIs
- Utilising AI to drive investor insights, influence behaviour and create new campaigns and content
Application process
- Our interview process typically consists of an initial phone screen, and an interview with the hiring manager. There aren't any trick questions
Salary benchmarks
Our take
The number of startups looking for funding in Europe has grown dramatically over the last decade. Crowdfunding provides a solution to this, allowing companies to tap into the public rather than rely on institutional investors. The European crowdfunding market is predicted to be $5BN by 2025 and the amount of money pledged on crowdfunding platforms is now starting to rival traditional VC funding.
The company's best known competitor is Seedrs, and they both consistently compete to take on the most exciting startups as customers. For example, Revolut has hosted crowdfunding rounds on both Crowdcube and Seedrs. What set both companies apart though, has been their reach.
Crowdcube has worked hard to secure the first license to raise funding across European borders - not a measly feat by any chance. This gives them more than a leg up as the company can now expand its startup portfolio and present its users with a wider range of interesting companies to choose from.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 9 rounds)
Nov 2021
$13.5m
LATE VC
Nov 2018
$11.5m
SERIES E
Total funding: $60.3m
Company benefits
- Cycle-to-work scheme
- £1,000 budget for learning and development
- Share Options
- Volunteer Hours
- Additional Holiday for Tenure
- Flexible Working Policy
- 25 days holiday (excl. bank holidays)
- Work from home opportunities
- Health insurance
Company HQ
Exeter, UK
Additional info
- Crowdcube experienced year on year growth since 2011 with over 750,000 registered investors
- Over 800 British businesses successfully funded on the platform, including Brewdog, Monzo, Eden Project and many more
Leadership
Darren
(CEO)Serial entrepreneur. Launched and exited two companies before starting Crowdcube
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