Principal Search Engine Optimization, Gettyimages
More information about location
Royalty free stock images
Be an early applicant
Royalty free stock images
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
To move the world through our images, videos, and illustrations which seek to inform, drive debate, entertain, inspire, and challenge historic biases.
Role
Who you are
- The ideal candidate will have extensive formal work experience in SEO, they have devised and led sophisticated projects and are able to work independently and part of a team to achieve revenue goals
- The role will require an individual who is able to effectively collaborate with technology, product, data science, analytics and other key team members
- Bachelor’s degree or equivalent experience in Computer Science, Maths, Business or related field
- Experience of performing SEO for international enterprise websites is critical. Experience of SEO for ecommerce, marketplace or affiliate websites is desirable
- In-depth specialism in technical SEO is desirable, but a candidate with less-strong technical SEO experience will be considered as long as they demonstrate strategic expertise
- Experience of identifying where technical implementations such as JavaScript rendering and faceted navigation are affecting SEO, and collaborating with development teams to find pragmatic solutions
- Strong mentoring and coaching skills
- Proficient in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and similar platforms
- Excellent project management skills with the ability to meet tight deliverables
- You are comfortable manipulating large datasets and can use data to support your decision making
- Excellent ability to partner with marketing, usability, program management, technology and other teams to affect on-site and off-site impact
- Experience with international websites desirable
- Splunk, Omniture or Google Analytics experience, preferred
- Ability to create meaningful business reports and tell stories with data
- Proficiency in Microsoft Office (Excel, PowerPoint, Word, Outlook)
- Excellent writing skills
What the job involves
- Start: ASAP
- The Product team identifies the most meaningful customer problems to solve and opportunities to tackle, and then works collaboratively across business functions to identify, test, and launch the right solutions against those priorities—ultimately making it easier for our customers to find, attain, and use our amazing content
- We are seeking an experienced senior principal SEO to manage the execution of initiatives across one of our global brands
- This role will focus on leading the implementation of the SEO strategy for their assigned brand whilst guiding their team in implementation tasks, analysis and ensuring effective outcomes aligned with the commercial goals
- You will be proficient in stakeholder management
- Responsible for the implementation of SEO strategy for a brand and its associated websites in conjunction with the SEO team members assigned to that brand
- Responsible for devising tasks for their areas of responsibility based on the SEO strategy
- Ensuring that effective prioritization occurs, based on frameworks which drive commercial value
- Responsible for outcome of tasks delivered by their team
- Responsible for reporting on the impact of the work to the Head of SEO and company leadership
- Responsible for reporting on areas of responsibility to SEO team and wider teams as required
- Responsible for building a culture of testing and iterating
- Responsible for managing (or mentoring) more SEO team members
- Competitor analysis - Regularly carry out competitor and SERP analysis, alerting other members of the ecommerce team to new competitors, SERP features and areas for growth
- Content and keywords - Systematically carry out keyword research and present relevant growth opportunities. Clustering keywords by topic and performing keyword gap analysis to create robust and revenue generating recommendations
- Technical audit - You will carry out in-depth audits of the websites using several tools and your own knowledge of website technology such as JavaScript, HTML and servers. You will prioritize and brief in technical changes to relevant stakeholders, whilst determining the best methods of analyzing and reporting on their impact
- Data - You will identify, analyze and remedy any traffic, impressions, revenue and rankings drops for your brand. You will make recommendations from this data that will lead to maintaining or growing revenue
- On-page - You will look for programmatic ways to fully optimize pages to increase visibility, CTR and revenue
- Backlinks - You will proactively devise campaigns to yield high traffic and ranking growth with assistance from the in-house PR resource
- Experimentation - You will design programmes of insightful experiments in line with the wider SEO strategy, designed to significantly impact revenue growth
- Mentoring – you will guide the SEOs within your team in prioritizing work that will be most effective in achieving goals
Salary benchmarks
Our take
Getty Images is the most trusted and esteemed source of visual content in the world, with hundreds of millions assets available through its brands. The company serves creative, business and media customers, regardless of size, in almost 200 countries.
Operating the most comprehensive digital archive in the world, the company works with contributors and content partners to cover more than 160,000 news, sport and entertainment events each year. Part of its success is its maintenance of long-standing partnerships with premium brands including the BBC, Sony Pictures, Dove, and NASCAR.
Already an extremely established presence, Getty Images is set to remain a market leader as it furthers the reach of its subscription-based model across the globe. It continues to bolster its archives, for example with the acquisition of Motorsport Images, and is also set to play a key role in the development of the AI imagery sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Healthcare Coverage
- Work‑Life Balance and Remote Flexibility (dependent on region)
- Time‑Off Benefits (dependent on region)
- Retirement Benefits
- Life Insurance
- Transit Benefits
- Team‑ and Office‑Wide Celebrations
- Donation Matching & Volunteer Days
Company values
- We are trustworthy, transparent, and honest
- We always raise the bar
- We collectively bring solutions
- We care, are kind, courteous and respectful
- We are inclusive of different voices, perspectives and experiences
- We reject biased behavior and discrimination
- We are one Getty Images with no silos
- We deliver on our commitments and commercial goals
- We put the customer at the heart of everything we do
Company HQ
Seattle Chinatown-International District, Seattle, WA
Articles
Leadership
Craig Peters
(CEO, not founder)Former SVP (Business Development, Content & Product) and VP (Footage, Music, & Multimedia) at Getty Images. Former Board Member at both Daylife and Life.com. Previous SVP at MediaVast, VP (Business Development) at Fox Interactive Media, and Director (New Media & Strategic Development) at PGA Tour.
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