Head of Marketing, Path Robotics
Fully autonomous welding robots
Be an early applicant
Fully autonomous welding robots
101-200 employees
Be an early applicant
101-200 employees
Company mission
To enable robots to build, so humans can create.
Role
Who you are
- This role is ideal for a hands-on leader with a proven track record in high-growth startup environments
- 7+ years of marketing experience in high-growth startups, ideally with experience scaling from early to growth stages
- Proven success in building and executing marketing strategies that drive measurable growth
- Demonstrated experience in hiring and leading high-performing marketing teams
- Strong experience managing external marketing agencies, contractors, and public relations
- Excellent communication skills—verbal and written—with a keen eye for storytelling and brand voice
- Background in content marketing, graphic design principles, and creative direction
- Solid understanding of SEO, web analytics, and digital marketing tools
- Deep knowledge of demand generation tactics, including paid media, email marketing, events, and partnerships
- A balance of strategic thinking and hands-on execution—comfortable switching between leadership and individual contributor roles as needed
What the job involves
- We are seeking an experienced and strategic Head of Marketing to lead all aspects of our marketing efforts
- You will own the development and execution of a comprehensive marketing strategy that drives brand awareness, demand generation, and customer engagement
- You should be equally comfortable building and managing teams as you are rolling up your sleeves to execute
- Marketing Strategy & Execution: Develop and implement a holistic marketing strategy aligned with business goals, including brand, digital, content, and growth marketing
- Demand Generation: Own and optimize demand generation strategies across multiple channels to drive pipeline growth and customer acquisition
- Content & Communications: Oversee all brand communications, including content creation, copywriting, and messaging. Ensure consistency across channels (website, social media, email, PR, etc.)
- Graphic Design & Creative Oversight: Work with the Head of Brand to manage the creation of visually compelling marketing assets and campaigns. While hands-on design skills are a plus, strong creative direction and brand stewardship are essential
- SEO & Web Strategy + Performance Marketing: Develop and execute SEO strategies to improve organic visibility and traffic. Work closely with web developers or CMS platforms to optimize the website experience. Optimize ads/ad performance
- Event & Trade Show Strategy: Manage the strategy, planning, and execution of key trade shows and industry events to increase brand visibility, generate leads, and support sales efforts
- Cross-Functional Collaboration: Work closely with Sales, GTM Operations, Product, and Customer Success teams to align go-to-market efforts and product messaging
- Team Building & Leadership: Build, lead, and mentor a high-performing marketing team. Willingness to work with and manage external agencies, contractors, and PR partners as needed
Our take
When it comes to the development and implementation of AI, America leads the way, yet in manufacturing, it's falling behind. The shortage of factory workers is indeed an ongoing crisis, not least due to the ripple effects of the global pandemic. Brothers Alex and Andrew Lonsberry are addressing these issues with their fleet of robotic systems that help to fill gaps in the manufacturing industry.
Path Robotics combines computer vision, artificial intelligence, and machine learning to create robots that can help fit and weld parts in factories. This allows human workers to focus less on menial tasks in the construction line. Its AF1 Welding Robot can pick, fit and weld small parts, continuously improving and adapting to factory conditions. An important factor is its minimized need for oversight, thus freeing up workers for other jobs.
Path’s prescient solution to a critical problem has helped it raise $271 million in funding to date. Its 2024 round will help the company further solidify its position as the leading robotics company addressing US worker shortages.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Oct 2024
$100m
SERIES D
Jul 2021
$100m
SERIES C
Total funding: $271m
Company benefits
- Unlimited PTO
- Parental leave – 100% pay for 8 weeks
- Medical, Dental and Vision Insurance
- 401 (K) Retirement Savings Plan
- Early stage equity
- Mental and Physical Wellness Stipend
- Daily Lunch Stipend
Company HQ
Brookhollow, Columbus, OH
Leadership
Andrew Lonsberry
(Co-Founder & CEO)Previously a Graduate Teaching Assistant at Case Western Reserve University and a Robotics Engineer Intern at IHMC.
Alex Lonsberry
(Co-Founder & CEO)Previously a Teaching Assistant at Case Western Reserve University and an Engineering Intern at Horsburgh & Scott.
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