Senior Product Marketing Manager, Kit (Formerly ConvertKit)
$158k
+ Equity
Senior and Expert level
Remote from US
Email-first operating system for creators
Job no longer available
Email-first operating system for creators
21-100 employees
B2BMarketingContentCommunicationDigital MediaSaaSeCommerce
Job no longer available
$158k
+ Equity
Senior and Expert level
Remote from US
21-100 employees
B2BMarketingContentCommunicationDigital MediaSaaSeCommerce
Company mission
To help creators grow and earn a living.
Role
Who you are
- You know how to connect product capabilities to market opportunities, test and iterate quickly, and communicate with clarity—whether you're enabling a sales team, shaping a go-to-market plan, or influencing product direction
- You thrive in cross-functional environments and bring others along with context and conviction
- Multiple years of in-house experience in product marketing for SaaS, B2C tech companies. B2B experience is a plus
- Proven understanding of segmentation strategies, developing buyer personas, articulating customer pain points, and crafting customer-facing messaging
- Exceptional visual, written, spoken communication, and presentation skills
- Proven Product-Led Growth (PLG) marketing experience with strong research and analytical skills
- Experience supporting sales enablement through effective messaging, collateral, and tools that drive revenue and improve sales performance
- Demonstrated ability to work as a team player, confidently collaborate with senior executives, and build consensus among multiple stakeholders and teams
- Ability to thrive in an ambiguous, fast-paced, and flexible environment with a high degree of autonomy
- Bias towards action and an operator mindset, with an understanding for the most important metrics and how to produce measurable results
- Self-motivated, organized, and communicative, capable of working effectively in a 100% remote work environment
- Have enthusiasm and belief in our mission, vision, and values
What the job involves
- We're seeking an exceptional Senior Product Marketing Manager who will play a key role in shaping the narrative around our suite of tools designed for the modern creator
- In this dynamic role, you’ll balance the positioning and messaging of individual features while crafting a cohesive, compelling story for Kit as a whole
- You’ll dive deep into the diverse world of creators—from artists and bloggers to educators and entrepreneurs, uncovering their unique needs through customer research, data, and competitive insight
- You’ll translate those insights into clear, differentiated messaging that resonates across the full spectrum of our audience
- This role requires a rare blend of strategic thinking, storytelling, and scrappy execution
- Research:
- Proactively gather insights from customer research, sales calls, data, and competitors to educate internal stakeholders and help inform product strategy, roadmap, pricing, and packaging
- Lead win/loss user research efforts and act as the voice of the creators we serve
- Positioning, messaging, and narrative design:
- Refine our target personas and value propositions. Identify product use cases that enable creators to grow their audience, connect with their audiences, and earn a living online
- Iteratively improve our positioning and messaging so that it clearly communicates our product’s value. Distill complexity into crisp messaging
- Help us define a new market category for the creator space and collaboratively shape a narrative that clearly communicates the value of our offerings
- Planning and execution:
- Leverage and improve our go-to-market playbooks and lead the execution of product launches, ongoing feature releases, and new partnerships
- Collaborate and influence internal stakeholders, including Product, Marketing, Sales, and Support teams, to identify and support their unique needs
- Create customer-facing material, including web copy, videos, emails, case studies, blog posts, FAQs, tutorials, etc
- Analysis:
- Measure product marketing performance through key metrics such as revenue growth, conversion rates, monthly active users, and feature adoption
- Use large data sets to create high-confidence forecasts and growth plans to achieve company goals
Application process
- We usually receive a large number of applications, but hope to get through them within two weeks of the post date for the role. Don’t worry, you’ll hear from us either way
- Recruiter phone screen
- Hiring manager interview
- Work sample
- A technical interview to discuss the work sample and your technical knowledge
Our take
Kit, formerly ConvertiKit was founded in 2013 to help online creators and bloggers make money through email marketing. The company has amassed more than 550,000 creators that reach 590+ million fans.
Following a boost to email marketing engagement rates, Kit’s strong existing network put it in a good position to take advantage of it. Add to that the increasing shift towards eCommerce, and the company’s offering is increasingly looking like a smart solution for content creators looking to monetize.
Kit’s acquisition of musician marketing platform FanBridge sees the platform scooping up musicians looking to explore alternative revenue streams online following the pandemic throttling of tours and live gigs. With plans to add Spotify and BandsInTown integrations, as well as ‘tip jars’, this is an interesting direction to see the email marketing company expand into.
Freddie
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Company benefits
- Vacation time: 4 weeks of paid vacation plus 10 paid holidays a year
- Health: Excellent health, vision, and dental benefits. 2 weeks of paid sick leave per year, including mental health days
- Profit sharing bonus: We celebrate our hard work and success with twice yearly profit sharing distributions
- Parental leave: 12 weeks paid leave for all caregivers, plus flexible scheduling in your child's first year
- Supportive leave: We're here to support you when life takes a turn. You'll have up to 6 weeks (each) of paid bereavement leave, medical leave and natural disaster leave
- 401K: 401k match of up to 5% of your salary to help you save for the future
- Vacation bonus: We'll help pay for your trip with a $1,000 yearly "paid paid vacation" bonus
- Learning budget: Use your annual Learning & Development budget to buy books and courses to keep your skills sharp
- Yearly conference: We'll pay for your registration and travel expenses to the conference of your choice each year
- Team retreats: The team gathers twice a year in-person for fantastic team retreats where we strategize, connect and bond
- Equipment: $4,000 equipment allowance upon joining the team and then $3,000 every two years after that
Company values
- Teach everything you know – We teach everything we know for the benefit of creators and the broader tech industry. We encourage our community to do the same
- Create every day – Our best days are the ones when we create. Every person on the team is a creator and can roll up their sleeves to help build a better product and company. We believe consistent progress every day leads to incredible results
- Work in public – We share everything from our soaring successes to our epic failures because it helps us learn together. Besides, if we aren’t willing to sign our names to our work and put it into the world, we’ll never truly reach our potential
- Default to generosity – We make an impact by generously serving others. We’re a team of people who care deeply about one another, the creator community, and the wider world around us
- Creator success is our success – Every project we choose, every feature we build, every story we tell — they should all tie back to helping creators succeed. When creators grow their audiences, earn a living, and support their families, we all win
- Do it with excellence – When we choose to do something, we set the bar high. We iterate our way to excellence. When we can’t, we say no. When we say yes, we go all in to reach our potential. We have fun while doing the best work of our lives
Company HQ
Downtown, Boise, ID
Leadership
Nathan Barry
(Founder & CEO)Studied Marketing and Graphic Design at Boise State University and worked as a freelance software designer. Worked as Senior UX Designer at Unity Media Group. Also founded iOS and web applications design company Legend.
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