Senior Growth Marketing Manager, Splice

• We’re looking for someone creative and analytical who enjoys getting in the weeds on segmentation and customer journeys, while also thinking strategically about what will drive funnel improvements at each stage
• 5+ years of experience with Lifecycle marketing — including mastery of Braze, our CRM and LCM orchestration platform
• Strong grasp of audience segmentation, customer journeys, and personalization
• Excellent project management skills with the ability to navigate a fast-paced environment and operate in ambiguity
• Refined technical skills (such as a working knowledge of HTML & CSS), and an understanding of how technical systems talk to each other
• Analytical and thoughtful – eager to test new ideas and validate results with the ability to organize and share ideas and insights effectively
• You approach the job with humility and a testing mindset, knowing that no one has all the answers and that no Lifecycle Marketing program is ever done

Desirable

• We’re looking for a Sr. Growth Marketing Manager, Lifecycle to join our Lifecycle Marketing team
• As the Sr. Growth Marketing Manager, Lifecycle, you’ll use our CRM platform, Braze, to tell relevant stories to our users via email, in-app messages, content cards and you’ll plan new lifecycle programs and channels to support Splice’s future growth
• You’ll design experiments to drive the business forward and work with product, data, and marketing teams to prioritize, plan, and execute a lifecycle marketing roadmap
• We want to tell better stories to our community of music producers and empower them to get started, make progress, and finish their next track with Splice
• Own our Lifecycle strategy and execution: current and new programs including emails, in-app messages, content cards and soon, desktop and mobile push notifications
• Build and/or directly oversee the creation and optimization of all of our Lifecycle communications
• Shepherd users through our marketing funnel — from Registration to Winback
• Weave compelling copy into stories and shared insight for our core audience of music producers
• Maximize the relevance of our messaging through thoughtful, effective segmentation
• Help optimize customer journeys to ensure that users have the best possible in-product experience
• Report on every initiative you lead — what worked, what didn’t work, what we learned — and share with relevant stakeholders
• Work closely with Marketing, Product, Data, and Engineering