Senior Digital Web Marketer, iCapital

Vice President

$140-185k

+ Equity + Annual performance bonus

CSS

HTML

JavaScript

Wordpress

SEMrush

Hotjar

Adobe Experience Manager

Drupal

Expert level

New York

More information about location

4 days a week in office

Fintech platform for alternative investments

Open for applications

Fintech platform for alternative investments

1001+ employees

FintechB2BBankingInvestingSaaS

Open for applications

$140-185k

+ Equity + Annual performance bonus

CSS

HTML

JavaScript

Wordpress

SEMrush

Hotjar

Adobe Experience Manager

Drupal

Expert level

New York

More information about location

4 days a week in office

1001+ employees

FintechB2BBankingInvestingSaaS

Company mission

To power the world’s alternative investment marketplace.

Job

Company

Role

Who you are

Bachelor’s degree in computer science, information technology marketing, or a related field
10-15+ years of proven experience in a senior digital marketing role, with a track record of website build and management with a strong portfolio of managed websites
Proficiency in HTML, CSS, JavaScript and content management systems (ie, WordPress, Drupal, Adobe Experience Manager, Sitecore)
Strong analytical skills and able to interpret complex data to drive strategic decisions
Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders
Proficiency in digital marketing tools, including GA4, Hotjar, SEMrush, and 6Sense
Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines

What the job involves

ICapital is seeking a highly skilled and experienced Senior Digital Web Marketer to lead our Digital Marketing team reporting to the head of the Center of Excellence
This individual will be responsible for overseeing all aspects of our digital marketing efforts, including SEO/SEM, website development and management
Lead and mentor a team of digital marketing professionals, fostering a collaborative and high-performance work environment
Develop and implement comprehensive digital marketing strategies to drive brand awareness, customer engagement, and lead generation
Define and manage the website roadmap in alignment with company goals. Identify opportunities for website enhancements and new feature development
Oversee multiple concurrent web projects, ensuring timely delivery and quality standards
Conduct strategic analysis to evaluate and select technology platforms that meet our growing business needs, negotiate contracts, and maintain strong vendor relationships
Implement SEO and SEM strategies to improve organic search rankings, increase website traffic, and boost overall visibility in search engine results pages
Monitor website performance using tools like GA4, and provide regular reports on traffic, user behavior and conversion rates
Troubleshoot and resolve website issues, ensuring minimal downtime and optimal performance
Ensure the website is secure and compliant with data protection regulations and ADA requirements
Collaborate with cross-functional teams, including Demand Generation, Design, Product and Audience Marketing, to ensure alignment and integration of digital marketing efforts
Coordinate with external agencies and vendors to ensure timely delivery of projects, adherence to budgets, and alignment with overall marketing strategies
Stay up to date with industry trends and best practices, continuously seeking opportunities to innovate and improve digital marketing strategies

Our take

Alternative investing can yield huge profits, but it can often be inaccessible, even to enterprises. iCapital solves this problem by guiding large-scale businesses through the alternative investing process.

Since launching in 2013, iCapital has provided enterprises with an investing marketplace. Its focus has been on banking, wealth management, and asset management companies, and iCapital now serves clients such as JP Morgan, Evercore, and Rockefeller. As of February 2023, the company services over $153 billion in global client assets, clear evidence of industry confidence in the company.

iCapital's impact on the financial world is undeniable, forging strong and profitable partnerships with leading institutions like Morgan Stanley. With a proven track record and a rapidly growing platform, iCapital is poised for significant further expansion in the years to come.

Steph

Company Specialist at Welcome to the Jungle

Company

Funding (last 2 of 8 rounds)

Dec 2021

$50m

LATE VC

Jul 2021

$440m

GROWTH EQUITY VC

Total funding: $680.6m

Company HQ

Murray Hill, New York, NY

Leadership

Lawrence Calcano

(CEO)

Previously worked as Director of Capitol Acquisition Corp., and served as Director of Vibrant Emotional Health for 10 years.

Salary benchmarks

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