Organic Social Media Manager, OpenTable
$115-125k
More information about location
2 days a week in office
Online restaurant reservation service
Be an early applicant
Online restaurant reservation service
1001+ employees
Be an early applicant
$115-125k
More information about location
2 days a week in office
1001+ employees
Company mission
To bring together people and the restaurants they love in the moments that matter.
Role
Who you are
- The ideal candidate lives online and IRL at restaurants, stays ahead of trends before they hit peak saturation, and knows how to turn moments into content
- You’re equal parts strategic and scrappy, deeply passionate about food, community, and storytelling, and excited to build meaningful connections through social
- If your camera roll is full of restaurant photos and your FYP doubles as research on where you’ll be dining out next, this role is for you
- Minimum of 4 years of professional experience in social media marketing; experience managing social for a B2C brand is a plus
- Deep understanding of social platforms including but not limited to Instagram, TikTok, Facebook, X, YouTube, and LinkedIn
- Experience developing platform-specific strategies rather than one-size-fits-all content
- Data-driven mindset with experience in analytics, reporting, and performance optimization
- Ability to translate performance data into clear takeaways and recommendations
- Strong content creation skills, with the ability to write engaging copy and produce visually compelling graphics and videos
- Comfortable appearing in social video content when needed
- Passion for restaurants and the hospitality industry
- Creative self-starter who can work independently while managing multiple projects and deadlines
- Excellent communicator and collaborator with strong organizational and time-management skills
- Proficiency in design tools such as Figma, Canva, or Adobe Creative Suite, and video editing tools like CapCut or Premiere Pro
- Experience in community management, social listening, or customer support is a plus
- Highly tuned into cultural moments, platform trends, and topics that resonate with diners. Culturally fluent and able to identify moments where the brand can authentically participate in conversations
- Excellent written and verbal communication skills, with a keen eye for detail
- Experience working closely with creative, PR, paid media, events, product marketing, and account management teams
- Comfortable collaborating with agencies, creators, and external partners
- Strong understanding of brand voice and visual identity, with the ability to apply and evolve it consistently across platforms
- Highly organized with strong project management skills; comfortable owning timelines from ideation through execution
- Experience managing approvals, feedback loops, and stakeholder alignment in fast-paced environments
- Ability to balance brand consistency with local relevance and cultural nuance
What the job involves
- This is a full-time contract position from mid-April - mid-October 2026
- We’re looking for a creative, plugged-in, and detail-obsessed Social Media Marketing Manager to join our B2C Marketing team for a 6 month contract
- In this role, you’ll own OpenTable’s organic social presence—shaping how we show up across platforms, tap into culture, and spark conversation
- Channel Ownership: Serve as the primary OpenTable “owner” of all organic social channels (Instagram, TikTok, Facebook, LinkedIn, and X)
- Social Strategy & Campaign Support: Partner with the broader B2C Marketing team and cross-functional stakeholders to develop and evolve OpenTable’s ongoing organic social strategy, ensuring alignment with brand priorities, major campaigns, launches, and seasonal moments
- Planning & Process Management: Own the social content calendar in Monday.com and manage end-to-end workflows, approvals, and timelines
- Content Ideation: Work with in-house creative team to brainstorm and create fresh assets (a mix of static, carousels, reels, and stories)
- Publishing: Own the publishing of all social content, maintaining a consistently high standard for quality, accuracy, and timeliness
- Team Management: Manage and mentor two team members (Diner Marketing Specialists), overseeing workload prioritization, fostering skill development, and ensuring alignment with broader social and marketing goals
- Collaboration & Local Integration: Work closely with account management and content teams to spotlight trending restaurants, events, and topics, and partner with local social teams to execute collaboration posts with Los Angeles, Chicago, and New York accounts
- Reporting & Optimization: Own and analyze performance reporting to apply results to ongoing optimizations. Regularly monitor brand sentiment, competitor activity, and key social performance metrics to ensure progress
- Influencer Management: Lead the ideation and briefing of influencer campaigns, source and vet creators for partnerships, and manage end-to-end communication with influencers and agencies to ensure seamless execution. Partner closely with legal and accounting teams on contract reviews and invoicing
- Community Management: Monitor and engage across all social channels, including comments, DMs, tagged posts, and mentions, fostering an active and positive community of diners and restaurants
- Crisis & Escalation Management: Partner with PR and Customer Support to manage sensitive moments or escalations on social platforms
Our take
OpenTable was one of the earliest innovators in the online reservation space, setting up shop in 1998 as a tool to enable restaurants to take bookings online. Rather than charging consumers for the service, OpenTable generates revenue via a monthly subscription and reservation fee from businesses.
Today, the platform is used by tens of thousands of restaurants around the world and seats over 1 billion diners per year. The company was acquired by Booking Holdings – the world's largest travel company – for $2.6 billion in 2014, and remains a subsidiary of the group to this day.
OpenTable is the dominant player in the restaurant reservation software category, with an impressive 45% market share, but does face increasing competition from platforms like Resy, Tock, TableAgent, and many more. Nonetheless, this market leader has garnered an impressive reputation, and there is nothing to say it won't hold on to the dominance it has earned into the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2000
$36m
SERIES C
Jan 2000
$10m
SERIES B
Total funding: $48.2m
Company benefits
- Work from (almost) anywhere - wherever you do your best work
- Mental health and well-being - company-paid therapy sessions through SpringHealth, company-paid subscription to HeadSpace, and company-wide weeks off a year so the whole team can recharge
- Generous parental leave
- Generous paid vacation + time off for your birthday
- Paid volunteer time
- Enriched learning and development opportunities - leadership development & access to thousands of on-demand e-learnings
Company HQ
Union Square, San Francisco, CA
Leadership
Debby Soo
(CEO)After graduating from Stanford with a liberal arts major, Debby started their career in investment banking. Thereafter they worked in Google’s Strategic Partnerships Group and then spent a decade at KAYAK, eventually becoming CCO.
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