Senior Product Marketing Manager, Juniper Square
Private Equity
CA$85-137k
Salary for candidates based in the US; $115,000 - $215,000
Investment partnership platform
Posted today
Investment partnership platform
501-1000 employees
Posted today
CA$85-137k
Salary for candidates based in the US; $115,000 - $215,000
501-1000 employees
Company mission
To create new opportunities for private capital markets.
Role
Who you are
- 3+ years of experience in the private equity ecosystem is required (at a PE firm, a fund administrator, or a company selling into PE); you understand how these firms operate, who the buyers are, and what they care about
- Experience in B2B product marketing or GTM strategy roles is advantageous but not required, with a strong bias toward supporting Sales and influencing deal outcomes
- AI Fluency: experience using LLMs, agents, and AI automation tools to measurably accelerate your work, and understanding where human judgment is critical
- Exceptional written and verbal communication skills; the ability to translate nuanced market insights into clear, compelling GTM artifacts
What the job involves
- In this role, you’ll be the internal expert on how private equity firms buy, who sits in the buying group, what they care about, and what makes them choose Juniper Square over the alternative.
- You’ll translate that understanding into the persona-specific narratives, competitive positioning, content and deal support that help our sellers win
- This role reports to the Head of Product Marketing and partners closely with Sales leadership and Demand Gen, all teams that operate as trusted partners in driving pipeline and revenue
- Partner on Juniper Square’s strategy, positioning and messaging for the private equity segment, articulating a differentiated value proposition for each stakeholder in the PE buying group; CFOs, COOs, Heads of Finance and Fund Operations, Investor Relations, and technical evaluators
- Build the PE persona and industry playbooks: buyer and influencer roles, priorities, objections, and content needs at every stage of the sales journey
- Work directly with Sales leadership and top sellers to co-create the collateral that wins PE deals: executive briefs, ROI narratives, competitive battlecards, and stakeholder-specific decks for each stage of the buying process
- Act as the internal expert on PE deal dynamics, playing an active role in shaping messaging and strategy on high-stakes opportunities
- Conduct deep voice-of-customer research through customer interviews, win/loss analysis, and Sales feedback to continuously enrich our understanding of PE personas and use cases
- Own competitive intelligence for the PE segment and disseminate actionable insights to Sales, Growth Marketing, and Product so the whole go-to-market motion stays aligned around how PE firms actually buy
- Use AI agents and tooling as core infrastructure to research accounts, synthesize customer and competitive inputs, which measurably accelerates the production of messaging and enablement assets
- Apply judgment to what AI produces: know where automation accelerates the work and where human insight matters
- Partner with Demand Gen to ground PE campaigns in strong, persona-relevant messaging and provide the inputs that drive message-market fit
- Work with Product to translate complex platform capabilities into clear, resonant value propositions for PE buyers
- Support Customer Marketing in surfacing the PE customer stories that validate our messaging with real-world proof
Our take
Juniper Square is an investment management solutions platform that aims to empower LPs (Limited Partners) and GPs (General Partners) to expand opportunities through partnerships and make the world of private equity more transparent, efficient, and accessible. With a suite of tools that focus on CRM, fundraising, investor reporting, and an investor portal, the company has modernised and streamlined private equity management for companies such as Beacon Capital Partners, Bell Partners, and Greystar.
Founded in 2014, Juniper Square were immediately in direct competition with analytical monolith Microsoft Excel, as well as popular equity management apps like Fundwave. However, the platform has exceeded expectations, in part because of its fluid and longer-term focused software solutions that have innovated what was previously archaic and error-ridden under Excel.
Serving more than 2000 GPs, Juniper Square supports tens of thousands of investment partnerships, covering hundreds of billions in LP capital. The company has raised substantial funding, raising it to Unicorn level, which will be used to fuel rapid growth, accelerate innovation, and expand its services.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2025
$130m
SERIES D
Feb 2023
$133m
LATE VC
Total funding: $371m
Company HQ
Chinatown, San Francisco, CA
Leadership
Alex Robinson
(Co-Founder & CEO)Previously founded GreenDoor where they served as the CEO. They also spent 5 years at Microsoft as Senior Product Manager and 3 years at New Energy Risk as the Founding VP of Business Development.
Yonas Fisseha
(Co-Founder & CTO)Previously the Principal Architect at Fanbase.com and the VP of Engineering at Huddler.com
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