Senior Demand Generation Manager, Spot AI

• Have experience owning pipeline or growth outcomes and can point to specific examples of what you have built and scaled
• Have worked in B2B growth, demand generation, or enterprise marketing environments
• Understand long sales cycles, multiple stakeholders, and account-based or enterprise motions
• Think in systems and sequences, not isolated channels
• Are analytical, curious, and opinionated
• Are comfortable with ambiguity and building from first principles
• What excites you
• Building a repeatable system that generates pipeline
• Owning a number and being accountable for results
• Working directly with Sales to win real accounts
• Designing experiments and learning quickly
• Creating structure in ambiguous environments
• Using AI to move faster and make better decisions
• Having a visible impact on revenue and company growth
• If you want to build the system that creates pipeline and drives growth, we should talk

Desirable

• We're looking for a Senior Demand Generation Manager to build and scale predictable enterprise pipeline
• This is not a traditional growth or demand generation role
• You will own the system that brings our ideal customers into the funnel and moves them to pipeline and revenue. Think enterprise retail and manufacturing customers with complex buying journeys and multiple stakeholders
• Your job is to figure out the recipe
• What combination of touch points actually converts an account?
• How many interactions does it take?
• What role do partners, events, outbound, and digital play?
• How do we make that repeatable and scalable?
• You will work across marketing, sales, and partners to design and operate a growth engine that drives real pipeline
• Analyze how current customers were acquired across channels, touch points, and sequences
• Identify patterns and define the repeatable system that drives pipeline
• Design programs that bring ICP accounts into the funnel and convert
• Own a meaningful portion of enterprise pipeline and revenue contribution
• Create predictability across inbound and outbound channels
• Define and scale the levers that drive pipeline growth
• Design and run integrated programs across:
• Our partner ecosystem
• Events and field marketing
• Digital channels
• Outbound and sales collaboration
• Ensure alignment across marketing, BDR, sales, and partners
• Work closely with Sales to target the right accounts and drive conversion
• Build feedback loops to improve messaging, targeting, and campaign effectiveness
• Align on what qualified pipeline looks like and how to generate more of it
• Run rapid experiments across channels, messaging, and motion
• Use data and sales feedback to learn and iterate
• Double down on what works and cut what does not
• Use AI to accelerate experimentation, targeting, and insight generation
• Continuously improve how AI is used to drive outcomes and efficiency
• Help shape an AI-native marketing stack and workflow system
• You own pipeline, not just campaigns
• You are building the system, not just executing within one
• Growth is partner-driven, not purely direct
• You operate across marketing, sales, and ecosystem
• You help define how growth works in a new category