Senior Marketing Executive, Immediate Media Co
£32.3-38k
Special interest content and platform company
Job no longer available
Special interest content and platform company
1001+ employees
Job no longer available
£32.3-38k
1001+ employees
Company mission
To help their audiences get the most out of the things they love, whatever they spend their time and energy on.
Role
Who you are
- This role will suit someone motivated to learn and develop in a marketing role with a focus on reaching revenue and volume acquisition targets
- Experience with subscriptions acquisitions marketing campaigns with a focus on both print and digital formats, such as apps
- An understanding of marketing funnels, customer journeys, attribution models, and LTV forecasting
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and business needs
- Experience working with Zuora
- Experience creating App Store optimised campaigns
What the job involves
- This role sits within the award-winning Customer Marketing and Subscriptions Team working primarily on our Knowledge Portfolio, including Gardeners’ World Magazine and HistoryExtra Print+ and app (formerly BBC History), though may include work across other Immediate Media brands
- As a Senior Subscriptions Marketing Executive, you will work with the Acquisition Marketing Manager on the Knowledge pillar and alongside the wider team, to maximise subscription sales and contribution, identifying and championing all opportunities for further growth
- We are at an exciting new chapter as we position our brands as multi-format – our customers can select how they choose to consume our content, and our marketing now also needs to mirror our best-in-class subscriber experience. These will dovetail within the overall department vision as outlined by Managing Director, Customer Marketing and Subscriptions
- Work with the Subscriptions Acquisitions team to create a promotional acquisition plan, factoring in key brand marketing activity and seasonality
- Brief creative propositions and work with designers and copywriters to provide creative and timely marketing campaigns
- Test and optimise creative design and marketing messages, working in collaboration with other teams to execute testing plans across various marketing channels
- Support creation of a talent calendar, working closely with brand teams, aiming to increase brand exposure and subscription conversions
- Provide insights into campaign performance using reporting tools such as Tableau and Google Analytics
- Working across offline channels including page adverts, insert, telemarketing, podcasts, events and direct mail, to execute marketing campaigns
- Feed into the conversion funnel, led by the CRM/CRO teams, in order to maximise opportunities for subscription acquisition across digital channels, including websites, email, push notifications and in-app promotions
- Support work with Apple and app promotion efforts including app nomination form submission, ASO keyword research and product page testing
- Work with Product and Tech teams to align the P&T Radio Times app submission and release schedule to the marketing calendar
- Support and focus upon execution for new marketing tools, platforms and partnerships when new opportunities are identified, working in collaboration across the Customer Marketing and Subscriptions wider team
- Work with our Search (PPC, ASA) and Social Media, paid and organic, teams to capture performance and potential opportunities within acquisition planning
- Help to monitor marketing spend, with an understanding of Life-Time Value / Customer Acquisition Cost (CAC) ratios
- Liaise with external parties to source subscription incentives
- Support on the execution of portfolio activity where required depending upon planned seasonal campaigns, for instance cross-brand emails, onserts and direct mail, and ongoing activity such as third parties and programmatic
- Organise new offers and tracking set up where required for campaign activity
Salary benchmarks
Our take
Immediate Media is a multinational publishing house that originated from the combined assets of multiple, formerly independent publishing houses, such as BBC Magazines, Magicalia, and Future.
Immediate, which was acquired by Hubert Burda Media in 2017, stands out for its niche as a content and platform company that only focuses on special interest markets, offering content from over 75 consumer brands ranging from Radio Times and CBeebies to BBC History and Cycling Plus. This breadth of specialised content has led to over 74M global consumers.
The company continues to see growth as it acquires new companies to expand its portfolio. Already the UK’s leading food media publisher - boasting 30M monthly users in this sector - it recently acquired Nutracheck, a food diary app and website, to enhance its food portfolio and further expand its digital capabilities.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Company benefits
- Contributory pension
- Life assurance
- 25 days annual leave,
- Extra day off for your birthday
- Extra day off around Christmas
- Holiday purchase and sale scheme
- Recruitment referral scheme
- Employee assistance programme
- Flexible/Hybrid Working
- Gym Discount
- Enhanced maternity, paternity and adoption benefits
- Retail and restaurant discounts
- Child-care vouchers
Company HQ
West Kensington, London, UK
Leadership
Sean Cornwell
(CEO)Co-founder of EarthFirelce and founder of DMEurope.com. Previously served as CEO for Direct Ferries, Chief Digital Officer for Travelex, COO for Shutl, and Managing Director & Vice President of International and Mobile for eHarmony.com.
Share this job
View 5 more jobs at Immediate Media Co