Brand Designer, Luma AI
Office located in Palo Alto, CA
AI agents for creative work
Job no longer available
AI agents for creative work
201-500 employees
Job no longer available
Office located in Palo Alto, CA
201-500 employees
Company mission
To build multimodal general intelligence that can generate, understand, and operate in the physical world.
Role
Who you are
- 5+ years of experience in graphic design, motion design, web design and video production/editing skills
- You have experience working with visual design systems across many digital, physical and social brand touch points
- Experience with web design and editing tools like Framer
- You have experience working closely with and leading other specialists like motion designers, artists, photographers, developers, writers, strategists, marketers, and external agency partners
- Experience using generative AI tools for image, video and sound generation
What the job involves
- Luma is looking to hire a multi-disciplinary Brand Designer to develop and maintain the brand identity and communicate the story of Luma to the world
- Alongside members of the design, marketing, product and research teams, you will help shape and define Luma's brand across product surfaces, social media, merchandise, marketing website, launch campaigns as well as other new channels
- You will use a combination of graphic design, motion design, web design and video production/editing skills across traditional and generative AI tools to communicate in visually compelling and impactful ways
- Contribute to brand development across product, marketing, enterprise, social, and internal channels
- Design marketing sites, social media templates, merchandise or anything that effectively helps elevate our brand and visual communication
- Evolve Luma's visual identity in collaboration with other members of the brand, marketing, and design teams
- Collaborate with product on high level art direction for product related communication: product launch, in-App art etc
- Contribute to art direction for our various facets of our company — research site, hiring, company, API etc
- Develop templates, educational, and onboarding materials to help people learn how to use Luma's products and inspire them with new ways of using it
- Partner with external motion designers, artists, photographers, developers, writers, strategists, marketers, and agency partners as needed
Our take
In a world where creators, filmmakers, advertisers, and brands are looking for faster, more flexible ways to produce high-quality visuals, Luma AI is building tools that turn ideas into production-ready footage in second. Its flagship platform, Dream Machines, already empowers millions of users to generate professional-grade video and images from simple text, image, or video prompts and its helping teams stretch their creative budgets, explore more concepts and rethink how storytelling gets made.
In 2025, Luma took a major leap forward with the launch of Ray3, its most advanced video model yet. Ray3 introduces true cinematic capabilities, like native HDR support, natural motion, character consistency, and a built-in reasoning system that lets the model "think through" a scene before generating it. Instead of behaving like a random slot machine, Ray3 can plan shots, understand director, and refine its output the way a real filmmaker would. So creators can storyboard visually with annotations, combine multiple scenes more smoothly, and generate 10-second, high-fidelity clips with far more control that previous models allowed.
This momentum is amplified by a wave of strong partnerships and industry adoption. Adobe selected Ray3 as its first third-party video generation model inside Firefly, giving millions of creative professionals access to Luma's technology directly in their everyday tools like Premiere Pro. The company is also working with major players like the Clio Awards, Dentsu Digital, Monks, StrawberryFrog, and Humain, all using Luma's models to push the boundaries of advertising, entertainment, and personalized content.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 5 rounds)
Nov 2025
$900m
SERIES C
Dec 2024
$20m
LATE VC
Total funding: $987.3m
Company benefits
- Health & Wellness: Comprehensive medical, dental, and vision for you and your family. Premium plans, zero stress, so you can focus fully on the work.
- Flexible time off: We trust you to manage your time. No accruals, no caps. Just the space to recharge when you need it.
- Premium Equipment: Latest MacBooks, studio-quality headphones, and whatever you need to do your best work. We remove the barriers.
- Learning Stipend: Conferences, courses, books, certifications. Invest in your growth however you choose.
Company HQ
West Oakland, Oakland, CA
Leadership
Amit Jain
(Co-Founder & CEO)Previously worked at Apple as a Computer Vision, Cameras, and Systems Engineer. Prior to that, he was a Software Engineer at Circle Medical and an iOS Engineer at Product Hunt.
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