Principal Growth Marketing Analyst, Upstart

• Strong analytical and quantitative background with at least 10+ years professional experience, preferably in marketing, growth or product analytics
• Deep expertise in applying analytics and data science techniques to drive impacts in growth and marketing organizations, such as attribution models, customer lifetime values, ROI frameworks, a/b testing, etc
• Proven track record designing and interpreting incrementality experiments, geo-lift tests, or MMM-based growth measurement
• Proficiency in data analysis tools (SQL, Python / R, Looker / Mode / Tableau, etc.)
• Degree in Analytics, Data Science, Economics, Engineering, Mathematics or other quantitative field
• Strong communication and analytical storytelling skills, experience deriving actionable insights from analysis, a well-balanced rigorous and creative approach to solving difficult and unstructured problems

Desirable

• As a Principal Analyst, Growth Marketing at Upstart, you will serve as the lead analytics partner for one of our largest acquisition channels
• You will support the digital marketing team supporting work across paid search, paid social, paid video, mobile marketing, and SEO
• You will apply advanced analytics and measurement frameworks to equip stakeholders with the insights and data needed to align on and execute strategic initiatives
• In this role, you will collaborate closely with Growth Marketing, Product, Engineering, and Machine Learning teams to drive deep understanding, actionable insights, and data-informed decision-making
• You will also help shape the data infrastructure that supports borrower acquisition and retention across our platform—fueling Upstart’s growth at the highest levels
• Partner cross-functionally with channel owners, product, and engineering leaders to set the growth strategy and analytics roadmap across digital channels and products at Upstart
• Lead the evolution of measurement beyond traditional click-based attribution, incorporating approaches such as marketing mix modeling (MMMs), mobile marketing measurement, and geo-based incrementality testing to develop a more complete view of performance
• Effectively use analytics to understand user behavior, funnel performance, and the impact of growth investments, and make proactive recommendations to improve efficiency and scale
• Design and conduct quantitative analyses and experiments to test hypotheses, helping prioritize the highest-impact opportunities across channels and products
• Collaborate with Analytics Engineering and Engineering to uplevel growth data capabilities, enabling new measurement approaches and accelerating time to insight as the business expands