Director of Growth Marketing, CloudZero
Cloud-computing cost intelligence software
Be an early applicant
Cloud-computing cost intelligence software
21-100 employees
Be an early applicant
21-100 employees
Company mission
CloudZero's mission is to empower engineering leaders to be elevated to business leaders they should be — by creating a shared language for them and the rest of their company to discuss cost.
Role
Who you are
- 7+ years of experience in growth marketing, demand generation, or similar roles in SaaS or tech
- Proven track record of developing and scaling multi-channel growth marketing strategies (SEO, content, paid media, email, social, etc.)
- Experience in building and optimizing a scalable demand generation model with measurable results
- Hands-on experience with A/B testing, CRO, and full-funnel marketing optimization
- Strong understanding of SEO tools, Google Analytics, HubSpot, and 6sense
- Leadership experience in hiring, training, and developing marketing teams
- Excellent collaboration skills to work cross-functionally with sales, product, and executive leadership teams
- Entrepreneurial mindset with a passion for taking ownership and driving results in a fast-paced, growing company
- Visionary & Strategic: Able to balance big-picture thinking with a focus on execution
- Data-Driven: Analytical, with a passion for optimizing based on performance data and insights
- Team-Oriented: A collaborator who focuses on what’s best for the business and builds strong cross-team relationships
- Bold & Disruptive: Brave enough to challenge the status quo and make an impact in the cloud cost optimization industry
- Execution-Oriented: Prioritizes goals, manages multiple projects, and executes efficiently
- Culture Builder: Creates strong morale and fosters an environment of success, fun, and open communication
What the job involves
- We’re seeking a strategic, hands-on Senior Manager of Growth Marketing to lead the charge in driving pipeline, scaling demand generation, and positioning CloudZero as a leader in the market
- As the Senior Manager of Growth Marketing, you’ll focus on all upstream activities that generate pipeline and support customer acquisition in the modern software-buying landscape
- You’ll be responsible for optimizing the full-funnel marketing strategy, including SEO, content creation, paid media, social media, and nurturing leads
- This is a highly collaborative role where you’ll also have the opportunity to build your team by hiring your first direct report shortly after joining
- SEO Strategy & Execution: Develop and implement an SEO strategy that increases organic search traffic, enhances content discoverability, and generates high-quality leads
- Content & Blogging: Lead content development, including blogs and guides, to educate, nurture, and convert prospects
- Lead Magnets: Design and optimize lead generation tools that capture high-quality prospects and support lead nurturing efforts
- Conversion Rate Optimization (CRO): Own the optimization of landing pages, forms, and conversion flows to maximize lead-to-customer conversion rates
- Paid Advertising: Manage paid media campaigns (Google Ads, LinkedIn, Programmatic, etc.) to drive targeted traffic and generate qualified leads with a strong ROI
- Social Media Engagement: Craft and execute a strategy to build awareness, engage with audiences, and generate leads through social media channels
- Webinars & Virtual Events: Support the planning and execution of webinars, online events, and product demos to generate leads and establish thought leadership
- Influencer Marketing: Build and manage relationships with industry influencers to extend brand reach and credibility
- Email Nurture Campaigns: Develop and optimize email campaigns to nurture leads, guide prospects through the buyer journey, and increase conversion rates
- Customer Referral Programs: Design and scale referral programs that incentivize existing customers to refer new business
- Website Management & Optimization: Oversee the strategy, design, and ongoing optimization of the company website to ensure it is user-friendly, conversion-optimized, and aligned with brand messaging and growth objectives
- Market Insights: Continuously analyze market trends, customer behavior, and competitive landscape to identify opportunities for growth
- Team Building: Hire, train, and develop a high-performing demand generation team to support the scale of growth
- Cross-Functional Collaboration: Partner with product marketing and revenue marketing teams to align on messaging, positioning, and awareness efforts, ensuring the marketing strategy is cohesive across channels
Our take
Cloud infrastructure has become the crucial foundation for almost all digital native businesses. However, as these companies expand that means ballooning cloud computing costs, often approaching 1/3 of a company's IT budget.
Since finance teams are not usually specialists in the scaling requirements and value of cloud infrastructure, that means businesses as a whole are sometimes failing to properly evaluate a critical part of their organization's spend.
CloudZero fixes this by providing transparency into a company’s cloud server costs. Its platform works by aligning engineering, infrastructure, and finance teams around metrics that non-technical teams can work with. The company has built a solid customer base of over 100 businesses including the likes of SkyScanner, Remitly and SeatGeek.
The company has recently closed a Series B funding round. It is using this capital and its growing revenue to further develop its platform and scale its marketing. As businesses will increasingly struggle with their cloud computing spend, CloudZero is well poised to provide a solution.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
47% employee growth in 12 months
Glassdoor (5)
Company
Funding (last 2 of 6 rounds)
Nov 2023
$9.5m
LATE VC
Jun 2023
$32m
SERIES B
Total funding: $57.2m
Company benefits
- Comprehensive Healthcare Coverage
- Equity Grants
- Flexible Remote Work Policy and PTO
- 401(k) Retirement Plan
Company HQ
Government Center, Boston, MA
Articles
Leadership
Erik Petrson
(CTO/CISO & Co-founder)Previously Director of Technology Strategy as part of Veracode's CTO office. Also worked as Director of Products for HP and as VP of Products & Research for SPI Dynamics before it was acquired by HP.
Matt Manger
(Co-founder)Previously Director of Services for technology company, Toast. Also held senior positions at Veracode and Endeca. Formed US Air Force Flight Commander.
Salary benchmarks
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