Copywriter, Peggy
Contract
Social marketplace for buying and selling contemporary art
Job no longer available
Social marketplace for buying and selling contemporary art
21-100 employees
Job no longer available
21-100 employees
Company mission
To amplify important messages by giving everyone access to art.
Role
Who you are
- Proven experience as a copywriter, preferably in a brand or marketing setting
- Ability to craft engaging and persuasive copy across various channels
- Strong understanding of brand archetypes and messaging frameworks
- Excellent attention to detail and commitment to meeting deadlines
- Familiarity with contemporary art is a plus
What the job involves
- Refining and infusing our brand messaging into various channels
- The successful candidate will work on key deliverables, including app store screenshots, onboarding flow in the app, onboarding emails, social media captions, chatbot copy, digital fingerprint email, and collector insight emails
- Deliverables:
- App Store screenshots
- Onboarding flow in the app
- Onboarding emails to collectors, which is called the Welcome Series
- Instagram bio caption / Twitter bio caption
- Chatbot copy
- Digital fingerprint email (“Why is authentication important?”)
- Insight emails to collectors
Application process
- Please look out for an email from Ashby. The email will have a Willo link where you will submit a writing exercise to show your ability to infuse brand essence into copy
Our take
While art trading is a popular investment method, it is often out of reach of most people and traditionally 'reserved' for the very wealthy. The true value of affordable artists' work is difficult to appraise, and artists miss out on royalties as their works gain value and are re-sold. Peggy seeks to unite collectors and artists with an app-based market that verifies work, allowing it to be traded with confidence while also paying artists their share.
Peggy faces intense competition in the emerging online art market space. Artsy is a huge online market that relies on close relationships with galleries and art fairs, and Artfare specializes in in-house curation of local art scenes. Artists can also opt to sell their works directly through social marketplaces such as Etsy, Patreon, or Ko-Fi. However, Peggy hopes to stand out with its digital fingerprinting technology, which uses machine learning and AI to verify the authenticity of the artwork. These works can be traded on its social platform, creating an art market without the need for experts or auction houses.
Having recently raised a round of seed funding led by Real Ventures, Peggy is moving to take on new talent, accelerate growth and development, and expand operations while deepening its relationships with artists and galleries worldwide.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Feb 2023
$7.5m
EARLY VC
Jul 2022
$6m
SEED
Total funding: $13.5m
Company benefits
- 5 weeks vacation (which includes 2 weeks of company downtime during holiday season)
- Top tier health benefits (drug, dental, vision, life insurance, etc)
- Digital first, fully remote environment
Company HQ
Financial District, Toronto, ON
Leadership
Craig Follett
(CEO)Advisor at Freshline and Board Member at Guild and CALA. Co-founder and former CEO of Universe.
Adam Meghji
(CTO)Co-Founder & former CTO of Universe. Former VP of Technology and Cryptographic Ticketing at Ticketmaster.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job