Director of Product Management, Red Ventures

• 8+ years building and scaling consumer digital products, including significant mobile app experience
• Experience owning product strategy and outcomes—not just feature delivery
• Demonstrated success growing engagement, retention, and customer lifetime value
• Strong analytical mindset with experience using experimentation and customer insights to guide investment decisions
• Exceptional ability to influence across Engineering, Design, Marketing, Data, and executive leadership
• Proven track record balancing strategic vision with hands-on execution

Desirable

• As Director of Product, Consumer App, you’ll own the strategy, growth, and execution of Lonely Planet’s flagship mobile experience
• Your primary mission is simple:
• Increase traveler engagement and retention
• You’ll build a product travelers return to repeatedly before, during, and after every trip—creating deeper relationships with our brand while driving sustainable business growth
• This is a highly cross-functional leadership role where you’ll partner with Design, Engineering, Editorial, Data, Marketing, and Commercial teams to deliver AI-native experiences that delight travelers and strengthen Lonely Planet’s position as the world’s most trusted travel companion
• Define and evolve the long-term vision and roadmap for the Lonely Planet App
• Prioritize opportunities based on customer insights, data, and business impact
• Balance long-term innovation with rapid execution and measurable outcomes
• Own product engagement, retention, activation, and membership conversion
• Develop product-led growth strategies that increase customer lifetime value
• Build a culture of experimentation through A/B testing, rapid iteration, and data-informed decision making
• Establish and own the app’s north-star metrics and success KPIs
• Lead the development of AI-native experiences that make travel planning and in-trip guidance more personal, contextual, and useful
• Partner with Engineering and Design to bring emerging AI capabilities into products customers love
• Ensure AI enhances—not replaces—the trusted expertise that defines Lonely Planet
• Lead cross-functional teams from discovery through launch and continuous optimization
• Align Engineering, Design, Data, Editorial, Marketing, and Commercial stakeholders around shared outcomes
• Raise the bar for product thinking, customer obsession, business outcomes, and execution across the organization
• What Success Looks Like:
• Within your first year, you will:
• Increase traveler engagement and retention across the app
• Deliver measurable improvements in activation, repeat usage, and membership conversion
• Launch AI-powered experiences that meaningfully improve traveler outcomes
• Build a disciplined experimentation practice with clear business impact
• Establish the Lonely Planet App as an indispensable companion throughout the traveler journey