Marketing Manager, Zocdoc
Enterprise
$119.5-179k
2+ days a week in office (Soho, NY)
API connecting patients to doctors
Posted today
API connecting patients to doctors
1001+ employees
Posted today
$119.5-179k
2+ days a week in office (Soho, NY)
1001+ employees
Company mission
To give power to the patient by delivering the accessible, seamless, and simple experience patients expect and deserve.
Role
Who you are
- The ideal candidate is both experienced marketing to enterprise audiences and enthusiastic about building successful programs from the ground up
- Curious about trying new things, challenging assumptions, and solving puzzles in new ways
- Excited by the challenge of building an all-new program and helping shape new processes, campaigns and strategies
- Able to see the big picture and translate high-level strategy into operational tactics
- Highly collaborative and used to working with various team dynamics across Sales, Marketing, Data, Creative, etc
- Serious about your work, but not about yourself. Let’s face it - the way this last year went, you kind of need a sense of humor
- 7+ years of experience managing enterprise marketing campaigns (experience with healthcare industry a plus)
- Strong understanding of enterprise sales cycles and account-based selling methodologies
- Proficiency with ABM tools (Demandbase) and marketing platforms (Salesforce, Marketo)
- Proven ability to create and execute campaigns that influence pipeline and revenue
- Exceptional communication (verbally and written), project management, and collaboration skills
- Strong operational and analytical skills
- Data-driven mindset with experience analyzing campaign performance and ROI
- The ability to manage multiple projects autonomously in a high-growth environment
What the job involves
- As a Marketing Manager, you’ll play a hands-on role in creating new marketing programs for our Enterprise business, helping us define strategy, execute campaigns, and measure impact
- Reporting to the head of Provider Marketing, this role will collaborate closely with partners in Sales and Product Marketing to align on the right goals and tactics, set up baseline tracking/measurement, test various approaches (which may include both 1:many and ABM-style campaigns) and run the daily operations of the marketing program as it grows
- It’s a great opportunity for a hands-on marketer to make a big impact on a key and highly visible part of the business
- Developing and executing an end-to-end ABM strategy targeting key decision-makers and influencers to drive revenue at high-value accounts in collaboration with sales and marketing leadership
- Working closely with the sales team and drive alignment to identify target accounts, develop account plans, and align on key objectives and KPIs
- Building and managing multi-channel ABM campaigns, including email, content marketing, events, direct mail, and digital advertising, and more
- Collaborating with cross-functional teams (including Creative, Content, Email Marketing, and Product Marketing) to deliver campaign assets
- Creating personalized account-specific messaging and content tailored to different personas and buying stages
- Establishing measurable marketing outcomes, baseline metrics, tracking processes and reporting cadences
- Leveraging marketing technologies (e.g., Demandbase, Marketo, Salesforce) to track, measure, and optimize ABM campaign performance
- Conducting regular performance reviews of ABM initiatives, providing insights and recommendations for improvement
- Stay updated on ABM trends and best practices, bringing innovative ideas to the table
Our take
The healthcare system often runs on inefficiencies; patients call outdated directories, wait weeks for a visit to a professional and are often hit with surprise bills. Zocdoc was founded to streamline the healthcare experience by putting the patient first.
The platform allows millions of users each month to view open appointment times with doctors, book instantly online, read verified reviews, and keep up-to-date with checkups. The platform works for both in-person and virtual care – the latter of which has seen a substantial increase in demand. Zocdoc is one of the few companies tackling these problems in healthcare.
The company has solidified its position in the SaaS space, in part by forming partnerships with companies such as WellHive, a leader in digital care, to drive healthcare support for veterans. Going forward, Zocdoc will continue to invest in its platform to optimize its services for its users.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2021
$150m
GROWTH EQUITY VC
Aug 2015
$130m
SERIES D
Total funding: $374m
Company benefits
- 100% paid employee health benefit options
- Vacation and parental leave packages
- Lunch and snacks on us (in-office)
- Cell phone reimbursement
- Corporate wellness programs with Headspace and Peloton
- Employer funded 401(k) match
Company values
- Patients First - We solve patient problems and prioritize their interests
- Together, not Alone - We rally behind each other and pitch in to support the greater whole.
- Important, Not Immediate - We prioritize and invest in initiatives that will be most impactful.
- Progress before Perfection - We need action-oriented people to help us achieve our goals.
- Learners before Masters - We need curious and humble people who strive to improve.
- Adaptable, not Comfortable - We expect and embrace change, and we are resilient
Company HQ
SoHo, New York, NY
Articles
Leadership
Oliver Kharra
(CEO & Co-Founder)Oliver trained as a doctor in Germany before moving into consulting where he worked for McKinsey. During his seven-year tenure at McKinsey & Co., Oliver developed and implemented new patient utilization models for the national health services of a number of governments and major hospital chains
Nick (Nikhil) Ganju
(Co-Founder)Nick has extensive experience in product development, database management and site architecture. He was responsible for building the earliest iterations of ZocDoc and directly overseeing its development for many of its first years
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