Lead Product Marketing Manager, Cleo AI
Artificial Intelligence
$153-195k
+ Equity. Salary benchmarked on US rates & may differ for further locations
More information about location
AI personal finance assistant
Posted today
AI personal finance assistant
501-1000 employees
Posted today
$153-195k
+ Equity. Salary benchmarked on US rates & may differ for further locations
More information about location
501-1000 employees
Company mission
To change the world’s relationship with money.
Role
Who you are
- If you're a customer-obsessed Product Marketing Manager with AI or deep-tech experience, this is an opportunity to help define the future of one of the world's most ambitious AI-powered consumer products
- 6+ years of Product Marketing experience in fast-paced, high-growth technology companies
- Strong AI or deep technical fluency - you can quickly understand complex technologies and translate them into clear customer value without sacrificing accuracy
- Proven experience bringing innovative products to market, from early-stage (0→1) launches through scaled growth
- Highly autonomous and comfortable operating in ambiguity. You independently drive complex initiatives from strategy through execution, requiring little direction while keeping stakeholders aligned
- You thrive on solving problems without obvious answers. You're resourceful, ask thoughtful questions, connect disparate information, and create clarity where none exists
- Strong cross-functional leader with a track record of influencing Product, Engineering, Design, Data Science, and Marketing teams to make better decisions and deliver better outcomes
- Customer-obsessed, intellectually curious, and biased toward action. You have high standards, challenge assumptions, and continuously raise the quality of the work around you
What the job involves
- You'll be the dedicated PMM for our AI & Chat pillar, partnering closely with Product, Engineering, Design, Data Science, and Growth to shape what we build, how we bring it to market, and how millions of customers experience AI-powered financial guidance. From influencing product strategy and positioning to leading launches and driving adoption, you'll own the full lifecycle of some of Cleo's most strategic initiatives
- Build a trusted partnership with product and engineering, influencing roadmap decisions through deep customer understanding, market insights, competitive intelligence, and whitespace analysis
- You are the go-to expert on our AI product and underlying technology – where we win, where we don’t, and why
- You understand or are able to grasp the technical details quickly and independently
- Deeply understand our US-based audience’s money habits, needs, and behaviors across AI and financial products
- Bring the voice of the customer into product development from the earliest stages, helping ensure we're building products that solve real problems and stand out in the market
- Own end-to-end GTM for AI-driven features, from early-stage concepting through launch, iteration, and scaled growth
- Create clear, compelling positioning and messaging that lands emotionally and functionally, grounded in insight and differentiated by brand. You can oscillate equally between technical concepts aimed at investors to simplified versions aimed at consumers
- Write sharp strategy and creative briefs that help cross-functional teams produce their best work
- Design and execute channel strategies and launch plans from scratch, whether it’s a major feature rollout or a market-defining innovation
- Partner closely with Lifecycle, Performance Marketing, Product, and Data Science to increase adoption, engagement, and retention
- Use experimentation, customer insights, and data to identify opportunities, validate hypotheses, and continuously improve product performance
- Define success metrics, measure impact, and use learnings to influence future product and marketing decisions
Application process
- 30 minute initial call with the Talent team to assess your suitability for the role
- 45 minute problem solving case that will delve into your commercial mindset & analytical ability
- 45 minute conversational deep-dive with our Product Marketing Director
- Take home task - reviewed by our Product Marketing Director
- Panel with our Head of AI pillar and Head of Technical Content
- A bar raiser interview to delve into your experience & career history
Salary benchmarks
Our take
People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.
Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers. And after a successful year in the US its now eyeing up a return to the UK.
Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.
Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jun 2022
$80m
SERIES C
Dec 2020
$44m
SERIES B
Total funding: $137.7m
Company benefits
- Meaningful equity with early exercise, plus top-ups on promotion
- Primary caregiver: 18 weeks at full pay / Secondary caregiver: 6 weeks full pay, 6 weeks half pay (dependant on tenure)
- Paid 1-month sabbatical every 4 years
- Comprehensive health, dental & vision insurance
- Learning & development training platform
- Mental health support via Spill
- Company-wide performance reviews every 4 months
- We’ll cover your OpenAI or Claude subscription
- 6% 401K 🇺🇸
- 15 days PTO and 5 rolling days 🇺🇸
- Pension match up to 6% 🇬🇧
- Life assurance 🇬🇧
- 25 days annual leave + an extra day for every year you’re at Cleo (up to five accrued days) 🇬🇧
Company values
- Make it Happen - Own the outcome. Lend a hand, take a hand. Fast execution.
- No bullsh*t - Intellectually honest. Go hard on problems, not people. Data-backed decision making.
- Learn at Speed - Jump in and figure it out. Dig deep, do it right. Learn what matters.
- Bring Good Vibes - Read the room, lift the room. Show up for others. Keep it real, keep it positive.
Company HQ
Finsbury, London, UK
Leadership
Barnaby Hussey-Yeo
(Founder & CEO)Previously a Data Scientist at Wonga, one of the companies that pioneered the smart use of data for loan decisions. Joined Entrepreneur First where Cleo was formed.
Diversity, Equity & Inclusion at Cleo AI
- We’ve set up an internal committee of truly passionate people that are dedicated to ensuring Diversity and Inclusion is embedded in how we all operate as a team. We agree on meaningful actions, and get on with implementing them. We have three main focuses right now, which are:
- 1) Improving SocioEconomic diversity across the company
- 2) Increasing the number of women in Leadership roles
- 3) More community outreach
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