Head of Growth, Mintlify

• Proven track record in performance marketing, growth marketing, or similar roles with ownership of acquisition metrics
• Hands-on experience using analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) to drive insights and decisions
• Demonstrated ability to develop unconventional strategies and run experimental campaigns with a test-and-learn mindset
• Able to work effectively across teams (product, engineering, design, marketing) to drive shared goals
• Familiarity with product-led growth strategies and experience driving growth within PLG-focused organizations
• Comfortable iterating quickly on new ideas and measuring their impact rigorously

Desirable

• We’re seeking an entrepreneurial, data-driven Head of Growth to lead and optimize our top-of-funnel strategy
• In this role, you’ll combine performance marketing tactics with creative experimentation to drive user acquisition and engagement
• As our primary growth driver, you will own critical metrics, spearhead innovative campaigns, and collaborate closely with product, marketing, and data teams to accelerate our product-led growth (PLG)
• Drive awareness, lead generation, and new user sign-ups through targeted campaigns and growth initiatives
• Monitor, analyze, and optimize acquisition channels to ensure performance marketing ROI
• Leverage analytics platforms (e.g. , Google Analytics, Mixpanel, Amplitude) to track user behavior, measure conversion funnels, and identify growth opportunities
• Translate data insights into actionable growth strategies
• Develop and execute bold, innovative strategies to test new channels, messaging, and user experiences
• Foster a culture of experimentation by designing and running A/B tests, leveraging both quantitative and qualitative feedback to drive constant improvement
• Work in tandem with product, marketing, and sales teams to align on growth goals and integrate campaigns into the user journey
• Partner with engineering to ensure smooth implementation of growth experiments and tracking tools
• Drive product-led initiatives that enhance the user onboarding experience, feature adoption, and retention
• Align growth strategies with product roadmap to maximize user engagement and expansion
• Build, mentor, and lead a high-performing growth team
• Champion best practices in performance marketing, analytics, and experimentation across the organization
• What Success Looks Like
• Measurable improvements in top-of-funnel user acquisition
• Successful launch of creative, high-impact campaigns that accelerate growth
• Data-driven decision-making embedded in campaign planning and product development
• Well-established processes for experimentation and rapid iteration
• Increased product adoption and retention through effective PLG strategies

• Culture interview (30-min video call)
• We’re looking to learn about you, your skills and experience and your motivation to join our team
• Technical interview (take-home, 1 week to complete, 2-3 hours total depending on test)
• No LeetCode! Real-world problem solving in our coding environment. We try and make it fun
• Debugging interview (1-hour live w/ one of our engineers)
• 4 bugs. 1 hour. Are you up to the test?
• Founder interview (1-hour)
• Meet with Han or Hahnbee! AMA at the end
• On-Site (half-day)
• Have lunch with us! Play some ping pong! We’ll learn about each other here
• Offer
• Cue confetti! Dandelion Chocolate on us come Week 1!