Senior B2B Product Marketing Manager, VEED
AI-powered online video editing platform
Open for applications
AI-powered online video editing platform
101-200 employees
Open for applications
101-200 employees
Company mission
To make video creation accessible to everyone.
Role
Who you are
- 5+ years of experience in product marketing in a B2B SaaS or PLG company
- Familiarity with our key marketing channels: SEO, paid ads, email, influencer and social
- Track record of working closely with sales and revenue teams
- Proven ability to develop and execute successful product marketing strategies that drive revenue growth
- Strong understanding of B2B marketing techniques and sales processes
- Familiarity with Hubspot preferred
- Excellent communication skills, with the ability to communicate complex ideas in a clear and concise manner
- Strong project management skills, with the ability to manage multiple projects simultaneously
- Self starter with ability to manage ambiguity effectively
- Experience working with cross-functional teams, including product, sales, and customer success
- You want to shape product marketing at a fast-growing company → You’ll be making a massive impact, and be helping to shape the role of marketing at VEED
- You have a proven track record → We're a young company and at this stage, we need people that have been through this before. You've worked on successful SaaS products and made them even better
- You like to hustle and wear many hats → We’re growing fast and you have to be very comfortable in ambiguous environments and doing many different things. You set your own goals and your own agenda on how to achieve them
- You’re happy to roll up your sleeves → We’re in building mode and there is lots to be done. You need to be able to context switch comfortably from high level strategy to execution - whether that’s drafting copy or crunching numbers
- You’re data driven and know how to apply the insights → You deeply understand the value of data and love talking to our customers. You like diving deep into things and know how to process that into actionable insights
- You’re a strong storyteller → and know how to create compelling content that brings products to life in a human and emotional way
- You’re a superb communicator → You will work with a group of super-talented product managers, marketers, salespeople, and support. Together you have to solve really complex problems, so you need to communicate well and be able to have good discussions with domain experts. You understand that good marketing is a product of both internal and external communication
What the job involves
- The VEED marketing team, one of the fastest-growing teams, is rapidly expanding and carries ambitious plans for the current year and beyond
- Heading up a diverse array of activities, their responsibilities encompass performance marketing and further developing VEED's brand identity with a rebrand in the working
- The team oversees all VEED’s social channels, landing pages, marketing campaigns and the VEED blog
- We are looking for an experienced and passionate Snr B2B Product Marketing Manager to join our rapidly growing marketing team. In this role, you will be responsible for developing and executing the go-to-market strategy for our product portfolio
- You will work closely with the Product, Sales, and Strategy teams, and report to the VP of Marketing
- If joining a successful, high growth company with the opportunity to grow, do career-defining work, and leave your mark excites you, then keep reading!
- Develop and execute product positioning and messaging that differentiates VEED's products from its competitors in the market
- Develop and maintain a deep understanding of VEED's target audience and market trends to inform product strategy and messaging
- Define frameworks that help us position our products and features, and how we should talk about them
- Help us tell the stories of our products and the people who use them - we want to talk about value, not tools
- Create a product collateral suite to help the sales team nurture and close enterprise prospects
- Develop a deep understanding of our target markets and help map customer journeys across different end-user groups to identify high-impact opportunities
- Become the go-to expert on the needs, behaviour and motivations of our users, and market trends around videos and content creation
- Continuously engage in research and develop a strong understanding of the broader competitive landscape and ecosystem
- Monitor and report on market and competitor trends, and adjust product positioning and messaging accordingly
- Collaborate with the product team to develop comprehensive product launch plans, release plans, and overall product GTM strategy
- Work closely with the sales team to develop sales enablement materials, such as product demos, case studies, and sales presentations and any other product onboarding materials
- Work closely with the content marketing and social media team to create marketing materials, such as white papers, blogs, and social media posts, that effectively communicate VEED's value proposition and product benefits
- Manage product launches and releases, including coordinating cross-functional teams, creating launch plans, and executing go-to-market strategies
- You will be the voice of product in marketing and the voice of marketing in product, helping keep our teams well aligned and working in sync
- You’ll work closely with all the functions within marketing (content, social media, influencer, performance) to define strategies and collaborate on execution
- Work closely with our CRM manager and activation team to create strategies for effectively onboarding and engaging with users post sign up
- Measure and report on the success of product marketing initiatives, and adjust strategies as needed to meet business objectives
- Optimise based on learnings
- Maintain an experimental mindset to quickly test and learn, based on data
Our take
Video is the fastest-growing form of content on the internet, with 78% of people watching online videos every week, and 55% every day. Editing video, however, remains a pain point for creators and marketers alike – who have to rely on bloated legacy platforms, the same tools used for feature films.
VEED is an online tool that aims to make video editing as simple as possible. With a user interface stripped down to the bare essentials, VEED allows creators and marketers to edit videos, add subtitles and credits, and share and distribute the end product. By specifically focusing on the needs of a social media-first audience, the founding team have created a product that integrates seamlessly with key platforms and can be used without training.
The platform has grown significantly since its launch in 2018, and now boasts hundreds of thousands of monthly active users, and month-to-month growth. The founders have ambitious growth plans for the coming decade as they build out their team and grow their user base to become the online video editing platform of choice.
Freddie
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"I love that VEED is at a point where we can all contribute hugely to the direction of the company, there is so much scope to get your hands dirty..."
Funding (1 round)
Feb 2022
$35m
EARLY VC
Total funding: $35m
Company benefits
- Monthly subsidy program to cater to different types of benefits for people. We give our employees the flexibility to choose how they want to spend the subsidy amount
- Unlimited holidays- We value that you get more time with your family& friends and for things you love outside work
- Home office set up- our partnership with Hofy ensures that you have a catalogue of IT equipment options to choose from
- Free access to Spill- our mental health support partner
- At VEED we are hybrid, enabling teams and individuals to design their day and integrate work and life.
Company values
- Win Together (push for excellence and win as a team)
- Say it Straight (be candid, courageous and respectful)
- Raise the Bar (Go all in and own it)
Company HQ
Westminster, London, UK
Articles
Leadership
Sabba Keynejad
(CEO & Co-founder)Joined creator platform Vidsy as an early design employee before freelancing as an Interaction Designer.
Timur Mamedov
(Co-founder)Graduate of King's College London and former Software Engineer at BT.
Salary benchmarks
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