Polestar is a premium electric performance car brand based in Sweden as a joint venture between Volvo Cars and Geely Holdings. Founded in 2017, the company has cars on the road across Europe, North America and Asia.
What sets Polestar apart from other brands is its asset-light business model and a digital-first, direct-to-consumer approach, enabling customers to browse their products and place orders online without the need for a showroom or dealership.
With the rise in electric cars as a sustainable alternative to family cars, it’s clear to see that Polestar is in a great position. Despite this, rocky financial outlooks plagued the company in 2025, but were mostly turned around by impressive funding secured late that year. It's $600 million in funds will extend the company's operational runway into 2027 and help it ride out the wave into a more sustainable, greener future.
Kirsty
Company Specialist at Welcome to the Jungle