Marketing Analytics Manager, SpotHero

• You are Data-Driven - Your attention to detail is unparalleled. You are obsessed with campaign performance and driving results, but you also use data to uncover customer insights
• You are Analytical - Your strong quantitative skills lend to creative and effective problem solving
• You are Inquisitive - You are innovative, resourceful, and naturally curious. You ask the right questions and are constantly looking for ways to improve upon things
• Minimum 3 years of experience in marketing analytics leadership
• Proven track record of building and leading high-performing analytics teams
• Fluent understanding of advanced analytical functions, statistics packages (e.g., R, Python), and window functions in SQL
• Experience developing and implementing complex marketing models, including cohort analysis, Churn, RFM, etc
• In-depth knowledge of Marketing Attribution and other ROI methodologies
• Excellent SQL proficiency with the ability to write complex queries from scratch
• Exceptional analytical reasoning and problem-solving skills
• The ability to translate complex findings into clear insights for C-level executives

Desirable

• The Marketing Analytics Manager provides decision support to the Marketing and Customer Service teams at SpotHero together with a team of three individual contributors with core SQL skills
• In addition to the primary data and analysis work products and related maintenance, the Analytics Manager will up-skill the team’s methods and skills to include the use of Python Data Science and time-series
• Lead a team of Marketing Analysts, providing coaching, mentorship, and fostering a culture of continuous learning, particularly in advanced analytical functions, statistics packages, and window functions
• Develop and implement a comprehensive marketing analytics roadmap aligned with overall business objectives
• Design and execute marketing models and methods, including cohort analysis, ANOVA, time-series, attribution, and other methods in collaboration with other company stakeholders
• Possess a deep understanding of Marketing Attribution and other ROI methodologies to measure marketing campaign effectiveness
• Have direct experience and/or learn how to correctly apply the following to specific business circumstances: ANOVA; Time Series; Attribution; MVT/AB
• Leverage advanced SQL and/or Python skills to extract, transform, load (ETL), and analyze marketing data from various sources
• Create clear and compelling presentations for C-level executives
• Stay abreast of the latest marketing analytics trends and technologies, identifying and recommending new tools and techniques to enhance our capabilities
• Collaborate with cross-functional teams (Marketing, Business Analyst, Sales, Finance) to translate data insights into actionable recommendations
• Manage and maintain marketing data and dashboards and reporting tools
• Propose new campaigns and/or existing campaign optimizations to improve business performance
• You work with multiple individuals to complete a task or achieve a goal and will bring you employees along for the ride
• You work with each team member to grow their capabilities to enhance their performance and develop their skills to be successful