Growth Marketing Associate, AllTrails

• The right candidate brings an analytical background and performance marketing experience, and is an ambitious self-starter
• Above all, this person is inspired by empowering people around the world to access the outdoors
• 2+ years in B2C digital marketing with experience in mobile user acquisition, specifically paid social channels
• Expert data analysis skills, adept at manipulating large datasets and extracting meaningful insights
• Curious and educated on the latest digital marketing trends and issues
• Results orientation. You dig into the details and focus on what truly matters and are highly motivated by goal accomplishment
• Excellent communication. You can distill data into key themes or learnings, and succinctly and convincingly communicate these to stakeholdersEmpathy, open-mindedness, and humility
• Comfort with ambiguity and self-directed
• Passion for the outdoors

Desirable

• The AllTrails marketing team is building a global, beloved outdoors brand
• We launch and scale creative and performance-driven marketing levers to bring more people onto the AllTrails platform, and develop compelling, impactful angles to engage with and retain existing subscribers
• This role is an exciting opportunity to leverage paid social channels to reach people interested in the outdoors and introduce them to AllTrails
• Executing performance marketing strategies within paid social to acquire new users
• Driving new marketing initiatives to further scale the business and improve efficiency of user acquisition efforts
• Analyzing performance trends and identifying opportunities for optimization
• Leveraging historical data and conducting external benchmarking to inform strategy development
• Executing a roadmap of channel and creative tests, tracking learnings, and proposing new tests
• Developing processes to drive consistency and efficiency of execution
• Reporting learnings and impact to team members within the Growth Marketing team and across the organization