Senior Customer Campaigns & Advocacy Manager, Lattice
$121-151.5k
+ Equity
Employee success platform
Be an early applicant
Employee success platform
501-1000 employees
Be an early applicant
$121-151.5k
+ Equity
501-1000 employees
Company mission
To build cultures where employees and their companies thrive.
Role
Who you are
- Regularly use AI tools to improve the speed and quality of your work
- Leverage AI to analyze campaign performance, generate insights, and build messaging and enablement assets
- Use tools like Claude (e.g., Claude CoWork) or similar to build and scale automated workflows across campaigns, advocacy programs, and content creation
- Continuously explore new ways to incorporate AI into GTM workflows, including segmentation, personalization, and customer engagement
- Demonstrate strong judgment in when and how to use AI effectively
- 5–7+ years of experience in product marketing, customer marketing, lifecycle marketing, or advocacy programs (B2B SaaS strongly preferred)
- Proven track record of driving pipeline through customer campaigns or demand generation
- Experience building or scaling customer advocacy programs (G2, references, case studies, etc.)
- Strong messaging and positioning skills — able to translate product capabilities into customer value and compelling stories
- Skilled in campaign operations and marketing automation tools (Marketo, Salesforce, etc.)
- Strong cross-functional collaborator across Sales, Customer Success, RevOps, and Product Marketing
- Analytical and outcome-oriented, with the ability to connect programs to pipeline and revenue impact
- Highly organized and able to manage multiple programs and stakeholders simultaneously
What the job involves
- We are looking for a Sr Customer Campaigns & Advocacy Manager to join our Product Marketing team and drive customer expansion while building a scalable customer advocacy engine
- This role sits at the intersection of product marketing and customer growth — focused on engaging our existing customer base through targeted campaigns and activating customers as advocates
- You’ll own programs that generate expansion pipeline (cross-sell, handraisers) and build durable customer proof (G2 reviews, references, stories) that accelerate deals
- You’ll partner closely with Customer Account Managers (CAMs), RevOps, and Product Marketing to ensure our customer base is both growing and actively influencing new and expansion revenue
- Own the strategy and execution of multi-channel campaigns (email, in-app, webinars, events) that drive handraisers and influence expansion pipeline. Ensure consistent coverage across key product lines and align campaigns to renewal and cross-sell opportunities
- Partner with RevOps to identify high-propensity segments and define targeted campaign motions. Build a scalable quarterly campaign calendar and continuously refine segmentation, messaging, and channel mix to improve performance
- Build and scale our advocacy engine, including G2 reviews, customer references, stories, and testimonials. Establish repeatable programs using tools like Deeto and Peerbound that generate consistent review volume, maintain a strong reference bench, and activate advocates across Sales and Marketing
- Partner with Product Marketing to translate customer outcomes into compelling proof points. Package reviews, testimonials, and success stories into assets that strengthen campaigns and support deal cycles
- Equip CAMs with ready-to-use campaign kits, messaging, and customer proof to drive account growth. Create simple, repeatable ways for CAMs to leverage campaigns and advocacy in their day-to-day workflows
- Define success metrics across campaigns and advocacy (pipeline influenced, handraisers, review velocity, reference utilization). Continuously test, learn, and optimize programs to improve impact and scalability
- What success looks like
- Customer campaigns consistently generate qualified handraisers and influence expansion pipeline
- A scalable advocacy engine drives a steady flow of G2 reviews, references, and customer proof
- CAMs actively use campaigns and advocacy assets to accelerate cross-sell and expansion deals
- Customer proof is embedded across Product Marketing and GTM motions
- There is clear visibility into campaign and advocacy impact on pipeline and revenue
Our take
Modern HR departments face many challenges, such as maintaining employee engagement, often across a distributed workforce. Lattice’s people success platform solves this problem.
Lattice enables companies to launch effective performance review cycles, implement OKRs and facilitate manager meetings, all of which are proven to drive engagement and productivity. Lattice’s solutions are now trusted by over 5,000 business leaders, including executives at Reddit, Slack and Cruise. And the company is now valued at over $3B, which is testament to industry confidence in its product.
Recently, the company has launched a London office, which will accelerate its international expansion, aided by some serious funding. Scaling in this way will be an instrumental part of their future success, allowing the company to compete with rival HR software providers, and become central to carving out the new world of work.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
109% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jan 2022
$175m
SERIES F
Mar 2021
$60m
SERIES E
Total funding: $329.4m
Company HQ
Rincon Hill, San Francisco, CA
Leadership
Sarah Franklin
(CEO)Prior to joining Lattice in 2024, Sarah spent 16 years at Salesforce, while there she held various roles, including President & CMO. She also worked at Amazon Web Services as the Head of Database Product Marketing.
Gabe Cortes
(CFO)Prior to joining lattice in 2023, Gabe served as the CFO of Included Health for 6 years. He also spent 3 years at Workday as VP of Finance and Senior VP of Global Field Operations.
Cheryl Sanclemente
(CMCO)Cheryl joined Lattice in 2024 as a Chief Communications Officer, moving into the role of Chief Marketing and Communications Officer in 2025. Previously, she spent 8 years at Salesforce, holding various roles while there, including Senior Director of Corproate PR and VP of Public Relations.
Amy Christensen
(CRO)Prior to joining Lattice in 2025, Amy was GM of americas/Head of Revenue at Asana. She also spent nearly 10 years at LinkedIn, holding various roles including Senior Director of LinkedIn Talent Solutions.
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