Event Marketing Manager, Recharge
Merchant Engagement
Subscriptions & recurring payments for eCommerce
Job no longer available
Subscriptions & recurring payments for eCommerce
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To create a world where payments are frictionless, and help merchants grow faster.
Role
Who you are
- Minimum 5+ years of experience in event marketing or a related field
- Proven track record of planning and executing large-scale marketing events
- Strong understanding of B2B subscription and DTC marketing strategies, campaign management, and event budgeting
- Excellent communication and interpersonal skills, with the ability to build rapport with diverse stakeholders (internal and external)
- Project management expertise with a focus on organization, prioritization, and meeting deadlines
- Data-driven approach with a passion for measuring and analyzing event impact
- Experience working in a fast-paced environment and managing multiple projects simultaneously
- Proficiency in project management tools (e.g., Asana, Trello) and marketing automation platforms
- Bonus: Experience with the subscription commerce industry and a passion for Recharge's mission
What the job involves
- In this multifaceted role, you'll spearhead Recharge's owned event initiatives, playing a key role in merchant retention, upsell opportunities, and building strong brand loyalty
- You'll own the strategy, execution, and measurement of our marquee events – ChargeX (annual user conference) and ChargeUp (regionalized hosted events) – ensuring they deliver exceptional value to our merchants and contribute significantly to Recharge's overall goals
- Additionally, you'll provide support and alignment for the ABM (Account-Based Marketing) team's event motion, fostering a cohesive event experience for our high-value accounts
- Partner with the Director of Events and cross-functional teams (Marketing, Sales, Success) to develop and execute a captivating ChargeX conference experience and strategy
- Oversee all aspects of ChargeX, including theme development, agenda creation, speaker recruitment, production, staffing, budget management, vendor coordination, and marketing initiatives
- Craft and deliver engaging presentations that showcase Recharge's value proposition and drive product adoption
- Measure event success through key metrics (attendance, engagement, ROI) and utilize data to refine future ChargeX conferences
- Plan and execute regional ChargeUp events, tailoring content and format to cater to the specific needs of merchants in each region
- Collaborate with regional sales and partner marketing teams to ensure successful event promotion and merchant engagement
- Leverage learnings from ChargeUp events to inform broader Recharge marketing strategies
- Work closely with the ABM team to ensure alignment between ChargeX/ChargeUp events and targeted outreach efforts for key accounts
- Assist with the execution of 1:1, 1:few, and 1:many engagement activities for high-priority accounts during events
- Provide insights and feedback to the ABM team regarding merchant needs and pain points identified through event interactions
Our take
E-commerce platform Recharge has been in operation since 2014, helping brands set up and manage a subscription business, removing the operational inefficiencies that brands would face when attempting to manage this themselves. Its cloud-based subscription management platform aims to offer merchants flexibility by leading with an API focus.
Recharge’s basic premise has proven a smart one, with the e-commerce subscription market growing substantially since the company was founded. It, of course, rose particularly steeply over the pandemic, with the closure of brick-and-mortar stores, but in general still follows a market trend towards direct-to-consumer relationships, promising a growing market for Recharge going forward.
Success for the company has been clear, with its merchant roster boasting several thousand users, including Harry’s, Oatly, and BrewDog. The sector has attracted substantial funding, with Recharge completing a remarkable funding round in 2021. This came atop its already stable, cash-flow-positive business and supported its further progress as the subscription industry developed. The company is focused on maintaining its strong position, with new updates and improvements to its offering, including Retain, a suite of tools designed to support retention throughout the subscriber lifecycle.
Steph
Company Specialist at Welcome to the Jungle
Insights
-16% employee growth in 12 months
Company
Funding (2 rounds)
May 2021
$227m
SERIES B
Jan 2020
$50m
SERIES A
Total funding: $277m
Company benefits
- Equity packages
- 401(k) offering
- 100% coverage for medical, dental, vision, and life insurance for you and your dependents
- $700/mo remote-life stipend
- Monthly stipend to cover health and wellness
- Coworking space
- Subscription products
- Unlimited paid time off
- 16 weeks of paid parental leave to eligible team members
- Team & company retreats: We value making in-person connections. Past locations include San Diego, Vail, Seattle & Orlando
Company HQ
Mid-City, Santa Monica, CA
Leadership
Oisin O'Connor
(CEO)UCLA Economics graduate who worked as an Analyst at Deloitte before co-founding three companies, all centred on commerce and payments.
Michael Flynn
(CTO)Studied Mechanical Engineering at UCLA, before co-founding a number of companies, including Opportunity Green.
Share this job
View 4 more jobs at Recharge