Senior Product Marketing Manager, Panorama Education
$126-144.9k
+ Annual bonus or commission awards, + Equity awards
More information about location
All-in-one educational data platform
Be an early applicant
All-in-one educational data platform
201-500 employees
Be an early applicant
$126-144.9k
+ Annual bonus or commission awards, + Equity awards
More information about location
201-500 employees
Company mission
To improve student outcomes by helping schools and districts act on data.
Role
Who you are
- 5+ years of B2B product marketing experience in the SaaS or Edtech industry
- Experience leading and driving product launches to hit important business goals
- Experience developing product positioning, messaging, and buyer personas, and creating processes and structures for sharing product messaging across the organization
- Experience leading and driving projects and project teams while balancing competing priorities
- Experience in collecting and using customer insights and market research to drive strategic product marketing decisions
- Have the ability to synthesize complicated product concepts and materials into simple, everyday language
- Can work independently or in groups, and know when to ask for feedback or help but can confidently lead initiatives independently and in groups
What the job involves
- As a Sr. Product Marketing Manager, you will shape, communicate, and launch Panorama’s innovative products to our prospective and existing customers. You’ll bring audience, industry and opportunity insights to the product development stage.
- You’ll collaborate closely with marketing, sales and product teams leading the development of value propositions, go-to-market plans, including messaging and adoption strategies.
- This is a great opportunity for a smart and passionate product marketer to directly impact how businesses and providers experience Panorama Education, while driving change for educators and students nationwide
- Lead product launches by collaborating with the Product team, building capacity for internal teams, and creating materials that build awareness and demand from prospects and customers
- Partner with Revenue Enablement team to train sales team members on demo talk tracks and discovery questions to support demo flow
- Gain customer insights through qualitative and quantitative data—K-12 market trends, internal reporting, customer feedback, and more—to inform product development, product messaging, and marketing
- Conduct focus groups and interviews with district leaders about their challenges and needs
- Partner with Sales to build necessary collateral such as product one pagers, demo decks, product pages, OnDemand videos, etc
- Work with Integrated Campaigns on product roadmap, audience, and upcoming product campaigns & launches
Our take
Educational data is invaluable in ensuring that students are meeting their potential - data such as attendance, behaviour, and grades. Educational professionals typically collect and aggregate this data across spreadsheets, but the time-consuming process of turning this mass of data into actionable insights often leads to it not being analyzed often or at all.
Panorama Education provides an all-in-one educational data platform for schools, featuring unified data entry and dashboards for the analysis of student information. The platform is fragmented into sections on student success, social-emotional learning, feedback surveys and positive behaviour, and provides personalized professional development experiences for teachers to help them better understand how to act on data.
Whilst educational data platforms are nothing new, Panorama Education has taken a smart approach by focussing on providing data entry, analysis, and professional development in a unified, accessible and user-friendly platform. Its recent acquisition of Mesa Cloud, a graduation management system that ensures students are on track to receive a diploma, further enhances its offering with the ability to auto-monitor and flag students who are off-track.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2022
$5m
LATE VC
Sep 2021
$60m
SERIES C
Total funding: $97.6m
Company benefits
- 2 Weeks a Year of Office Closure
- 16 Weeks of Parental Leave
- Wellness Reimbursements
- Option Grants
- Home Office Reimbursements
- Professional Development
- Medical, Dental & Vision
- Choose Where You Work
Company HQ
Downtown Crossing, Boston, MA
Leadership
Aaron Feuer
(CEO & Co-Founder)Experience as a Legal Assistant for Bet Tzedek Legal Services, and was a Tour Guide for Yale University from 2010 to 2013.
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