Content Marketing Manager, PulsePoint

• 5+ years of experience in B2B content marketing, copywriting, or brand storytelling in advertising, technology, healthcare, or regulated industries
• Strong portfolio of written work (e.g., whitepapers, case studies, webinars) that resonates with a technical, decision-making audience, including marketers, data analysts, and healthcare professionals
• Demonstrated ability to work cross-functionally with sales and product teams to support Account-Based Marketing (ABM) strategies and ensure content aligns with product features and buyer needs
• Deep understanding of SEO principles, keyword strategy, and on-page optimization
• Proven experience in managing email campaigns and collaborating across marketing functions
• Skilled at managing freelancers, agencies, and internal stakeholders
• Proficient in content and project management tools (e.g., HubSpot, WordPress, Asana, Google Analytics)

Desirable

• We’re looking for a strategic, creative, and execution-focused Content Writer and Manager to create brand and product storytelling, build high-impact content, and drive multi-channel marketing initiatives
• This role requires someone who is able to communicate complex (platform and tech-based) value propositions effectively, ensuring the content speaks to the client directly
• You need to be a strong writer and content strategist who can manage the content lifecycle — from big-idea narratives to tactical creation and distribution — while collaborating closely across internal and external teams
• Develop and refine brand and product positioning narratives that are consistent, differentiated, and resonate with target audiences
• Collaborate with product marketing and sales teams to craft persona-based, customer-centric messaging that supports our go-to-market efforts, pipeline generation and conversion
• Lead the creation of key content assets, including:
• Whitepapers, ebooks, and guides
• Blog posts and thought leadership
• Webinars, event materials, and case studies
• Email marketing copy (newsletters, campaigns, nurture flows)
• Website content aligned with SEO and content strategy
• Sales Enablement Collateral (one-sheeters, guides, slides, presentations)
• Partner with the SEO and web teams to identify content opportunities that improve organic visibility and keyword rankings
• Write and optimize content for web pages, blog posts, and landing pages based on SEO insights and performance data
• Ensure web content aligns with brand voice, keyword strategy, and user experience best practices
• Work with digital and social media managers to launch and promote content pieces across paid and organic channels
• Coordinate with the email marketing team to deliver personalized, high-converting campaigns
• Manage external vendors, including freelance writers, designers, and editors, providing clear briefs and direction
• Partner with demand generation and design teams to ensure consistent messaging and asset production across campaigns
• Extend the life of flagship content (e.g., whitepapers) by repurposing it into derivative formats: Blog series, emails, social posts, infographics, short videos
• Create content tailored to different stages of the customer journey and across different formats and platforms
• Measure content performance across web, social, and email using tools like Google Analytics, HubSpot, or similar platforms
• Use performance insights to refine content strategy, improve engagement, and increase conversions
• Run A/B tests on email content, headlines, landing pages, and CTAs to continuously optimize results

• Resume and Portfolio Review. Please include a link to your portfolio on your resume
• Initial Phone Screen
• Hiring Manager Interview
• Team Interview
• Case Study