Head of Content Marketing, Dotdigital
+ Share reward
Office located in London Bridge, London
Omnichannel marketing automation platform
Open for applications
Omnichannel marketing automation platform
201-500 employees
Open for applications
+ Share reward
Office located in London Bridge, London
201-500 employees
Company mission
To empower marketers to achieve their goals in faster and smarter ways.
Role
Who you are
- Creative thinker with 6+ years in a SaaS organisation. MarTech experience preferred
- Proven experience in content marketing, particularly in innovative SaaS environments
- Confident project management skills with an ability to keep momentum on large scale, extended projects, ensuring content delivery meets campaign activation deadlines
- Experience developing clear and consistent messaging frameworks that are maintained and well used
- Strong sense of prioritisation, confidently managing your teams’ workload through impact/effort assessment
- Excellent communication skills with a natural ability to excite and inform key stakeholders across other areas of the organisation
- Strong leadership and team management skills
- Experience with video as a content medium strongly preferred
- Analytical mindset with a focus on continuous improvement
- A desire to work in a fast-paced, results-oriented environment
What the job involves
- Dotdigital is looking for a Global Head of Content Marketing who will drive creative content ideation, oversee the delivery of compelling content, and increase Dotdigital’s reach by ensuring its placement across campaigns globally
- We are looking for a highly creative thinker and collaborator who has experience driving a content and PR strategy that will cut through the noise in the crowded martech space
- Reporting into the CMO, you will forge strong inter-departmental connections particularly with Design, Campaigns, Website, Product Marketing and Field Marketing teams within the department
- Oversee the content and PR marketing strategy to increase brand awareness and position Dotdigital as a thought leader and premier solution provider
- Lead content ideation with unique perspectives
- Inspire a team of creative content marketers whilst guiding a cohesive brand message and exceptional content quality that will entice engagement across stakeholder groups
- Collaborate cross-functionally to align content initiatives with business objectives
- Manage the relationship with Dotdigital’s PR agency in order to grow brand visibility and reputation across global markets
- Apply knowledge of B2B buying groups to ensure we strike the right mix of content formats across the buyer and customer journey
- Analyze content performance and optimize the content strategy and outputs accordingly
- Support your team in the planning of the Dotdigital content calendar which spans long-form online and offline content, research-driven pieces, social media content, as well as our blog
- Be comfortable delivering clear briefs and managing feedback loops, knowing when to engage stakeholders
- Ensure tone-of-voice and editorial guidelines are maintained and accessible to those that need them
- Communicate content plans effectively across the wider department and company
- Enable field marketing teams to deploy, and where necessary localize, content effectively in their respective markets
Application process
- 15min Screening Call with Team Talent
- 1st stage: 30 min screening call with our CMO
- 2nd stage: 45 min interview with our Global Head of Marketing and our Head of Product Marketing
- 3rd stage: 1 hour interview inc. task with Field Marketing, CMO, Global Head of Marketing or our Head of Product Marketing
Salary benchmarks
Our take
Dotdigital builds an omnichannel marketing solution for B2C, B2B, and NFP marketers. The company serves thousands+ of brands around the globe, counting British Airways, Royal Aeronautical Society, Barbour, Accolade Wines, and City & Guilds among its clients.
Marketers using Dotdigital can create hyper-targeted marketing campaigns that increase businesses' marketing ROI, boosts sales revenue and attracts more qualified leads. What's more, Dotdigital sets itself apart by being the world’s first carbon-neutral marketing automation platform.
Dotdigital's main priority is developing new data-driven digital marketing features in order to increase its customer base. New product launches and strategic investments are key to the company's continued growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
11% employee growth in 12 months
Company
Company benefits
- Wellbeing reward
- Paid Sick Leave
- Healthcare
- Medical Cashplan
- Paid Eye Tests
- Annual performance bonus or commission plan
- Loyalty reward
- Employee of the year
- Dotdollars rewards
- Referral schemes
- ShareBuy and ShareReward Schemes
- Dotdigital day
- Enhanced parental leave
- Volunteering
- Christmas holiday closedown
Company HQ
London, UK
Articles
Leadership
Simon Bird
(Co-Founder)Previously studied Computer Science at Royal Holloway, University of London. Co-Founded Dotdigital after graduating in 1999.
Tink Taylor
(Co-Founder & President)Since co-founding Dotdigital, became an Email Marketing Council Member for DMA in 2006 for 15 years. They have also been an E-communications Council Member for 6 years at IAB.
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