Head of SEO & Content Production, Carmoola
£80-100k
+ Options
Office located in Primrose Hill, London
Speedy car financing
Open for applications
Speedy car financing
21-100 employees
Open for applications
£80-100k
+ Options
Office located in Primrose Hill, London
21-100 employees
Company mission
To help customers take control of and experience car finance freedom.
Role
Who you are
- You will have a proven track record of building SEO strategies from the ground-up, with experience across all of the core elements, from technical best practice, developing targeted content and keyword strategies, through to digital PR campaigns and link building strategies
- Beyond traditional SEO strategy you’ll have extensive experience of building awareness and driving traffic through high-quality video content creation and promotion across YouTube, as well as having a keen eye on how the world of search is rapidly evolving to include AI search
- Proven experience in SEO, showcasing successful strategies and results in a high growth scale up environment
- A strong content leader, with hands-on experience in end-end video content production, feedback loops and continuous optimisation
- Proficiency in tools such as SERanking, Hubspot, Screaming Frog, and Google Search Console
- Comprehensive understanding of the entire SEO landscape including on-page, off-page, and technical SEO
- Strong analytical skills, with the ability to derive insights from data and adjust strategies accordingly
- Autonomous and driven, with the ability to manage projects solo, yet collaboratively when needed
- Equal parts hands-on and strategic
- Analytical thinker, focused on data-driven results
- Adaptable and proactive in keeping up with the ever-changing world of SEO, particularly the future of AI search
- Excellent communication skills, both written and verbal
- Growth mindset, proactively investing in themselves to improve and develop their skills and taking steps to stay on top of the latest trends in leading digital businesses
What the job involves
- In the sea of online businesses, visibility is vital. As our dedicated Head of SEO & Content Production, your role will be pivotal in enhancing Carmoola's digital footprint
- This should focus on not only driving organic growth, but also ensuring that we appear at relevant moments throughout a customer’s journey, delivering highly engaging and informative content across a broad spectrum of touch points
- You'll be the owner for all things SEO at Carmoola, responsible for growing organic traffic to our website
- While you will predominantly work solo, you will have the flexibility to collaborate with an established network of freelancers and agency partners as required, especially in areas like technical SEO and developing high-quality expert-led content, to ensure Carmoola's SEO strategy is comprehensive and impactful
- Design and implement robust SEO strategies that deliver increased organic visibility and traffic growth
- Oversee all areas of SEO, including on-page, off-page, and technical aspects
- Utilise tools such as SERanking, Hubspot, Screaming Frog and Google Search Console to track, analyse, and optimize our digital presence
- Collaborate with the Head of PR on link building strategies, and independently manage non-PR backlinks
- Create high quality video content to help broaden our visibility and establish Carmoola as a go-to destination for engaging and informative car buying content across YouTube
- Lead the business in evolving our content strategy for AI search and establish accurate tracking of our visibility across key channels
- Regular research of the competitive landscape and trends within our industry to drive internal insights and new opportunities
- Produce regular reports showcasing performance metrics like rank, impressions, and clicks for our top target keywords and core pages
- Maintain expertise and leadership on algorithm changes and SEO changes
Salary benchmarks
Our take
The current car buying experience lacks clarity around pricing and cost, meaning that buyers are often unable to make informed decisions regarding financing until very late into the process. Carmoola offers a solution to this by providing speedy financing options at the start of the buying process, placing control back into customers' hands.
The company is able to offer this radically different strategy through new, innovative ways of approaching risk assessments that are geared towards transparency. Further, while other digital lenders and brokers require some phone calls and paperwork, Carmoola differentiates itself by operating entirely online for a more streamlined customer experience.
Funding has allowed the company to scale rapidly, and future plans include a continuation of this growth through new hires and development invested into its platform.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jan 2024
$20.6m
SERIES A
Feb 2023
$11.3m
SERIES A
Total funding: $71m
Company benefits
- Sky's the limit growth opportunities
- Stock Options, we want you to share in the success that we are building together
- The opportunity to learn fast, amongst like minded peers
- Modern office space in bustling Kings Cross, with all the expected Startup Mod Cons
- 25 days Holiday (+Bank Holidays)
Company HQ
Royal Arsenal, London, UK
Leadership
Roman Sumnikov
(Co-CTO & Co-Founder)Held senior and lead roles as a Software Engineer at Avery Products, Book2Meet and Vable. Sumnikov also worked as the Head of Engineering then CTO at Movebubble.
Aidan Rushby
(CEO & Co-Founder)Previously the co-founder and CEO of Movebubble.
Amy McKechnie
(Director of Product and Operations & Co-Founder)Previously worked as a Marketing and Events Co-ordinator for Zoopla and founded My Princess Party. McKechnie also worked as Product Owner then Head of Product at Movebubble.
Igor Gordiichuk
(Co-CTO & Co-Founder)Previously worked as a Senior Software Engineer and Team Lead at WDS. Also worked as a Lead Software Engineer at Vable and CTO at Movebubble.
Jasper Dykes
(Boardmember & Co-founder)Dykes is the founder and current CEO of Fly Now Pay Later. He is also an investor in Revolut and Mercury.
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